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Under Armour and HTC built an entire fitness ecosystem
Under Armour is a king in the realm of sport apparel. But it's been laying the ground work for sometime now to become a bonafide technology company. It started some years ago with the E39 and eventually the company moved on to the Armour39, but both had fairly limited use cases. In late 2013 though, it started stockpiling fitness apps. For 2016 its bringing all the pieces together, including a partnership with HTC which is helping to design its hardware. But this isn't just another wearable, Under Armour is going all in and launching an entire ecosystem of apps and gadgets at once.
