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  • WoW Archivist: WoW's craziest TV ads

    by 
    Scott Andrews
    Scott Andrews
    09.14.2012

    WoW Archivist explores the secrets of World of Warcraft's past. What did the game look like years ago? Who is etched into WoW's history? What secrets does the game still hold? Nefarian swallows a truck. Two women duke it out in a supermarket. A trio of singers shouts, "No means no!" Mr. T introduces a new race and Chuck Norris roundhouse-kicks a kodo. Those responsible for advertising World of Warcraft have hit on some crazy ideas. This week, Blizzard debuted its first TV ads for Mists of Pandaria. As I'm writing this, I've just watched them air live on Monday Night Football. That's a big-time slot for a commercial here in the States and runs a cool $325,000 per nationally televised spot. The ads feature clips from the official trailer. If only the Bengals had put up as much of a fight as that panda. But not all of WoW's commercials through the years have been quite so ... straightforward. Let's take a look!

  • Klegg Mini: bigger size, same false advertising

    by 
    Evan Blass
    Evan Blass
    06.13.2006

    Despite the fact that the folks over at Anything But iPod already broke out their considerable math skills to refute the Klegg Mini's claim of being the world's smallest color MP3 player, the device's manufacturer is nonetheless using the same angle to promote the Mini's recently-announced 1GB upgrade. Best known as the DAP of choice for that diminutive star of the Austin Powers movies, the Mini doesn't get any new features along with the capacity bump scheduled for this summer, but apparently that 1-inch screen, 26-hour battery life, and compact design have made this model popular enough to warrant continued sales. Oh, and Klegg, even if you still haven't heard of the MPIO ONE player that exposed the fallacy of your boasts, you're sure not gonna be able to miss the minuscule, color screen MobiBlu Cube 2 once it begins showing up in thousands of Wal-mart stores and on millions of ears nationwide. So, like, you might want to take this opportunity to call up your ad agency and give them a head start on working towards a more truthful slogan.