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Final Cut Studio on sale again via Apple telesales, video editors worldwide breathe sighs of relief
If you're one of the many Final Cut Pro users unhappy with Apple's latest version -- and you haven't been lured into Adobe's open arms -- today brings good news. According to MacRumors, Cupertino will continue to offer the previous, discontinued version via telephone sales. Calling 800-MY-APPLE and asking for Final Cut Studio (part number MB642Z/A) will net you Final Cut Pro 7, Motion 4, Soundtrack Pro 3, DVD Studio Pro 4, Color 1.5 and Compressor 3.5 for $999, or $899 for qualified educational customers. That's a far cry from the $299.99 for Final Cut Pro X, but if you're interested in, say, opening legacy projects or outputting to tape, you might grudgingly pony up the extra dough.
Adobe lures unhappy Final Cut Pro X users with half-price video editing tools
To say the latest version of Final Cut Pro wasn't well received, would be a major understatement. Well, Adobe hasn't wasted any time taking advantage of consumer discontent, and is now offering dissatisfied users of Apple's video editing software a 50 percent discount to make the switch to its alternatives, Adobe Premiere Pro CS5.5 and CS5.5 Production Premium. If you're not feeling the latest iteration (or any version) of Final Cut Pro or Avid's Media Composer, the offer stands through September 30th. And here we thought Apple and Adobe had buried the hatchet. Full PR after the break.
Apple announces Final Cut Pro X, rebuilt from ground up with 64-bit support (update: $299 in June)
Apple's just announced Final Cut Pro X at NAB, and Chief Architect of Video Applications Randy Ubillos is demonstrating a beta release as we speak. The "rebuilt from ground up" video editing suite -- which now shares a similar look and feel with iMovie -- will be shipped with 64-bit support to finally make use of more than 4GB of RAM, as well as handling 4K clips on 8-core editing rigs (by way of the Grand Central Dispatch feature on OS X Snow Leopard). Most notably, though, is that this new FCP will always be rendering instantly in the background, meaning you can edit on the fly much like you do on iMovie! There's also a whole stash of other new features: editing before media ingest, magnetic timeline, people detection, instant color matching between clips, smart collection of media based on custom keywords and people, auto image stabilization on import, and many more. Itching to get your hands dirty with Cupertino's new video tool? You'll be able to download it from the Mac App Store in June for just $299. Update: @robimbs has just posted a video of Randy Ubillos' wrap-up at the show. We've got it after the break.
