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Fable moves away from VR and towards AI-powered 'virtual beings'
Edward Saatchi is the rare VR studio head who doesn't have much faith in the future of virtual reality movies. That's what we learned from our conversation with him last year -- now, he's ready to commit to that idea. At Sundance today, Saatchi announced that he's shifting his company Fable away from virtual reality experiences. (It's also dropping the "Studios" part of its name.) Instead, they're going to focus primarily on artificial intelligence and "virtual beings," or characters you can interact with naturally across any sort of medium.
