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HBO Max forms a production unit devoted to streaming movies
If HBO Max is going to compete against streaming incumbents like Amazon Prime Video and Netflix on every level, it's going to need movies -- and it's gearing up to provide a flurry of them. WarnerMedia's yet-to-launch service has teamed up with Warner Bros. Pictures Group to create a production wing, Warner Max, that's dedicated solely to producing streaming movies. The aim is to produce eight to 10 "mid-budget" flicks per year for HBO Max, with Warner Bros. distributing the titles in places and formats where the service isn't an option.
