Latest in Gear

Image credit:

HBO Max forms a production unit devoted to streaming movies

It wants to compete with Amazon and Netflix on feature-length material.
Jon Fingas, @jonfingas
February 5, 2020
1 Shares
Share
Tweet
Share

Sponsored Links

Presley Ann/Getty Images for WarnerMedia

If HBO Max is going to compete against streaming incumbents like Amazon Prime Video and Netflix on every level, it's going to need movies -- and it's gearing up to provide a flurry of them. WarnerMedia's yet-to-launch service has teamed up with Warner Bros. Pictures Group to create a production wing, Warner Max, that's dedicated solely to producing streaming movies. The aim is to produce eight to 10 "mid-budget" flicks per year for HBO Max, with Warner Bros. distributing the titles in places and formats where the service isn't an option.

You won't have to wait long to see the fruits of the new production wing's labor when the first Warner Max movies are due to arrive in 2020. The involved companies haven't said which one will be first out of the gate.

There's not much mystery to the strategy. Ideally, this lands HBO Max the occasional Bird Box-like hit without having to invest massive amounts of cash or risk cannibalizing Warner Bros.' theatrical releases. The problem, of course, is that competitors won't necessarily hold back. Netflix is believed to have spent upward of $130 million on a heist movie with Dwayne Johnson and Gal Godot, for example. Streaming giants like these may have no qualms about outspending HBO Max, in part because they don't have a conventional movie business they want to protect.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
1 Shares
Share
Tweet
Share

Popular on Engadget

Windows XP source code leak sheds light on Microsoft's OS history

Windows XP source code leak sheds light on Microsoft's OS history

View
NASA wants ideas for keeping Moon missions powered in the dark

NASA wants ideas for keeping Moon missions powered in the dark

View
NASA delays its Titan drone mission by another year

NASA delays its Titan drone mission by another year

View
SpaceX scales back plans for Starship's first high-altitude flight

SpaceX scales back plans for Starship's first high-altitude flight

View
Apple Watch Series 3 owners deal with random reboots in watchOS 7

Apple Watch Series 3 owners deal with random reboots in watchOS 7

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr