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Netflix Watch Instantly is live in Finland, completes Nordic sweep with Norway, Denmark and Sweden
Thanks to a rapid pace of one country per day Netflix has made light work of its Nordic roll out. The internet movie service is launching its final Scandinavian flag today in Finland after starting Monday in Sweden, then notching Denmark and Norway (pictured above) in between. As with the others there's extensive device and app support from the start, and although the content selection may vary Netflix is the exclusive streaming home of Iron Sky, for all your Nazis-on-the-moon viewing needs. Not enough? Hey, there's always HBO Nordic, and you don't even need cable or satellite to get it.
Netflix streaming launches in Sweden, lets you get your Bron on
Sweden is home to some of the world's better known movie makers and some very high speed data connections, but it has only had so much love from movie streaming services that you'd think would be a natural match. Netflix is making that union a reality today through the launch of its Watch Instantly service in the country. Pay 79 kronor ($12) a month and you'll get access to a mix of both international and domestic movies and TV shows on any device that can take Netflix in the country, which includes at least computers as well as Android and iOS devices. Other Nordic territories are still promised as coming soon; although that won't be much help to Danes, Finns or Norwegians, we're sure Swedes won't mind having one more excuse to flaunt their cheap fiber internet access.
Netflix schedules its original series 'House of Cards' for release February 1st
While Netflix has built its streaming service on content previously available elsewhere, its dive into exclusive original content begins in earnest February 1st of next year. That's when the David Fincher-directed House of Cards series that it reportedly outbid the likes of HBO and AMC for will debut, with all 13 episodes immediately available for streaming in all of Netflix's service areas. Lilyhammer was an exclusive of sorts that debuted earlier this year, however that was in association with Norwegian broadcaster NRK. Netflix is going it alone backing several original series that will roll out over the next year including the highly anticipated return of Arrested Development (they're apparently looking for walk-ons, check the video after the break), a murder mystery titled Hemlock Grove from Eli Roth, comedy Orange is the New Black from Jenji Kohan, the creator of Showtime's Weeds, and the second season of Lilyhammer. There's no word on why the series will launch next year instead of the originally scheduled "late 2012" window, however production of the second 13 episode season (which Netflix agreed to up front) is already scheduled to begin in the spring as well. We'll see if the new push for exclusive content can cover some of the holes in Netflix's catalog and keep current customers aboard while also attracting new viewers, even as competition in the subscription streaming arena increases.
Netflix iOS and Android apps have a remote control easter egg for PS3 owners
Now that the revamped Netflix interface has hit phones and tablets for both Apple and Android powered hardware, the service has quietly enabled something else: second screen remote control. Currently the feature is only known to work on the PlayStation 3 with a mobile device on the same local network, once the two apps are running you can browse as normal on your phone or tablet and when you go to play a movie or TV show it asks you to choose where it will play. While the video is playing you can stop, pause or seek through it to a certain point, change the audio or subtitles, choose a different episode or even browse for something entirely different without stopping the action. The YouTube app on PS3 works in a similar fashion after its most recent update. We've got a few screens of the mobile apps at work in the gallery, check after the break for a quick video of it working.
Netflix extends new user interface experience to Android phones (Update)
Netflix's new user interface experience popped up on Android tablets last year before progressing to the iPad and finally iPhones just last week, but now the company officially announced it's completing the circle by pushing it to Android phones. As seen on other devices, it's focused on larger artwork, and offers the ability to scroll through many more titles, as well as search its streaming library from anywhere within the app. Users can tap once on a title to see more info about it or double tap to start playing immediately. The new UI is available on hardware running Gingerbread and above. It may already be appearing on your device but if not, check out the video preview embedded after the break. Update: We downloaded the app and started poking around and have discovered a rather unfortunate detail left out by Netflix -- the new UI is not optimized for high-res displays. Icons, thumbnail images and even the company's logo are noticeably pixelated on our Galaxy Nexus. Even on the qHD panel of our Droid RAZR M things are pretty fuzzy looking. Hopefully Netflix will address the issue soon and maybe, just maybe, make it look like an Android app instead of an iOS one.. Update 2: We've heard from Netflix on the issue, and are told that certain screen resolutions + certain flavors of the OS are resulting in "suboptimal" rendering. Currently it's doing more testing and making tweaks to improve the experience across the board, we'll let you know when they arrive.
Netflix updates Android app with 'WiFi only' playback to keep mobile data usage in check
The smartest solutions to problems are often the simplest of all. In that spirit, Netflix is introducing a feature to its Android app that'll keep unknowing viewers from chewing up their mobile data plan. New to the settings menu, users will discover an option that restricts video playback to WiFi networks. Netflix has left the setting to user discretion, however, meaning that it must be manually enabled. Once the switch is flipped, you'll retain the ability to search and browse Netflix over a mobile connection, but you'll need to scramble for a WiFi connection when it's time to watch Walter White cook up his latest batch. If you're unsure of where your usage sits, the WiFi restriction is probably worth imposing -- unless you're with Sprint or T-Mobile, that is.
HBO Nordic to offer internet streaming subscriptions, no cable or satellite service required
While in the US, requests for an HBO Go subscription option that brings the channel's programming without being tethered to a cable or satellite-TV package go unheeded, HBO revealed today that its Scandinavian offering will do just that. While the HBO Nordic joint venture between HBO and Parsifal International will be available over "local distribution partners," it is also available strictly as an over-the-top service for VOD and subscription access to premium content for less than €10 when it launches in October. It brings all the HBO current and catalog content you'd expect (subtitled for the local markets in Sweden, Norway, Finland and Denmark) and it's also tossing in content from other providers, like the popular Canadian show Continuum. CEO Hervé Payan says it will be available on "any" internet connected device, and says the decision to go over the top is because its target group of viewer have changed their consumption to multiple screens. Netflix revealed its own plans to expand to the region this fall on the same day HBO Nordic was originally announced, and CEO Reed Hastings welcomed the competition with a message on Facebook asking when HBO would bring the service to the USA, and joking that it expected the first match-up to be in Albania. In case you forgot, that last dig was a reference to Time Warner CEO Jeff Bewkes 2010 statement comparing Netflix to the possibility of the Albanian army taking over the world. The battle is on this fall, we'll see if it's just a dry run for other regions soon.
Netflix rolls out new 'post-play experience' on web player, PS3 (video)
If you've been marathoning a new favorite TV show on Netflix recently you may have noticed that on the PlayStation 3 (above) and browser-based (after the break, along with a quick demo video) players it's got a new tweak. At the end of each episode as the credits roll it pops up a quick (and very basic cable TV post movie-like) prompt with info about the next episode and, unless you select a particular viewing option, search or go back to browsing, keeps right on playing. For movies, it pops up three similar recommendations instead. This "post-play" experience takes a couple of remote presses out of long viewing sessions, and on Netflix's end probably makes it easier for folks to choose to sit through "one more episode" and keep those viewing hours boosted. On the other hand, not every one likes the automation, either here or on the Xbox 360 app. Whether that's because viewers need an emotional pause after a particularly gripping episode of Lost or they -- and by they, we mean this blogger in particular -- tend to doze off mid-episode, the good news is that every other episode it prompts the user if they want to keep playing before moving on. Like every other tweak or announcement even this move will probably be debated amongst viewers, feel free to dive into the lone season of Terriers in the name of research before letting us know if you're a fan.
Netflix Watch Instantly streaming coming to Norway, Denmark, Sweden and Finland this year
Netflix mentioned during its most recent earnings call that it had identified an attractive European market to launch its streaming video service in during Q4 2012 and now we know where that is: Norway, Denmark, Sweden and Finland. There's no word yet on pricing or which devices the service will be available on, but Nordic viewers can expect the usual assortment of movies and TV shows for a flat rate, with many available in HD and surround sound. Judging by the languages of support personnel Netflix was looking for last year, Asia is next on its world domination map (after Canada, Latin America and UK & Ireland) although how investors will react to the hit expansion makes on its earnings in the short term.
Netflix testing 'Max' assistant on some PS3 users to improve movie recommendations
It's not available to all, but if you're running the latest version (2.08) of the Netflix app on your PlayStation 3 you may see a prompt for a new item called Netflix Max, spotted by one of our readers. Described by a PR rep we contacted as a "new user experience" the company is testing, the assistant talks to users directly and asks them to rate a few movies on the spot before providing new suggestions. The Noisecast was among the first to try out the new experience and even has a few tips on how to get it for yourself, although it didn't work on our PS3, even after uninstalling and reinstalling the app to get the latest version. The blog mentioned it does more than simply rating movies also, as it sometimes asked users to select movies based on specific criteria, like the starring actors. It can be brought up by pressing the square button on your PS3 controller, although how much you enjoy the gameified experience may vary. Pulling gems out of a catalog filled with older and lower profile movies is a complaint of many Netflix subscribers though, so any attempt to help is welcome, but we're not immediately sure this is the way. According to Netflix, it's waiting to see if the tool leads to "increased interaction" (read: more viewing hours / less likely to cancel, on average) before deciding whether or not to roll the tool out widely, so if you have it and like it, vote with your remotes. [Thanks, Sean aka Prophet Beal]
Don't worry, you're not the only one: Netflix is currently down, admins hard at work (Update: back up)
What to do on this Friday night? If your answer to that age old question was "Netflix," then you likely received a bit of a rude shock this evening upon discovery that the company's video streaming service is currently out-of-whack. If you're wondering why that is, it appears to be tied to some of Amazon's EC2 servers in Virginia losing power due to the bad weather there. As VentureBeat notes, it's a problem which is also affecting sites like Instagram and Pinterest at the moment. For its part, Netflix has acknowledged the issue via its Twitter account, to which it states, "We're aware that some members are experiencing issues streaming movies and TV shows. We're working to resolve the problem." So, there you have it. Now the only question that remains is whether you'll break out one of those red envelopes, fire up Hulu Plus or venture out to the theater to satiate your movie desires. Update: @Netflix just tweeted that everyone should be back up, or will be shortly. The Amazon AWS dashboard indicates it's recovering as of 3:13AM, so all should be ready for your tilt-shifted Saturday brunch pics and subsequent dream board updates. [Thanks to everyone who sent this in]
Netflix fires back in UK streaming war, says it has Fox TV shows too, plus Arrested Development
Just days after Lovefilm touted its TV and movie deal with 20th Century Fox, Netflix UK is promoting its own TV show additions from the studio, including an exclusive on The League. While we're not sure how well a comedy about Fantasy (North American) Football will go over across the pond, it's also adding Modern Family, Lie to Me, Sons of Anarchy and more, and points out it already has series like 24 and Prison Break that Lovefilm is just now adding. The highest profile piece however, is Netflix's exclusive hold on a new season of the old Fox show Arrested Development, set to premiere in 2013. The press release with the full list is after the break, contrast and compare your options to see which streaming service (if either) is a good fit.
Netflix goes 'beyond five stars' in a more detailed explanation of recommendations
The Netflix Tech Blog produced part one of a deep dive into how its recommendations work back in April and now the team is back with the other half. If you're among the many wondering why certain movies get pushed to the front of your recommendations and others don't, the key is their attempt to predict, mostly based on data from other users, what you will both play and enjoy. The most interesting bit we found? There's a lot more at play here than just popularity, as one graph shows ratings plus the team's other optimizations improving rankings over the baseline by 200+ percent. Data parsing heads should definitely dig hearing about logistic regression, elastic nets and matrix factorization (job applications are accepted at the end if you make it that far), while those of us that fall asleep when the spreadsheets come out can probably focus on the broader strokes of Netflix's testing methodology and approach.
Netflix app for the Nintendo Wii U, pictured
Nintendo vowed at E3 to provide Netflix on the Wii U, but tracking down the mythical streaming video beast has proven elusive. Thankfully, Engadget has obtained the first shots illustrating how it will work. While it's a prototype that could easily change between now and the Wii U's holiday release (or whenever the app is available), what we've seen so far makes it clear Netflix will milk that second screen for all it's worth. The GamePad is normally used to browse the movie queue and playback controls without distracting from the video on the TV. Should Junior want to catch up on his favorite flick while you're on a Breaking Bad marathon, the reverse will also work: the video can play on the controller while the TV is at most used to show what's playing, and more likely switched over to your DVR. Questions still remain on deck, like whether or not the video can seamlessly hand off from one screen to the other, but for now it's nice to see that Netflix on the Wii U is more than just a quick-and-dirty port. %Gallery-158079%
Netflix for iOS updated with a new player UI, support for alternate language audio and more
There's still no word available on HD video streaming, but Netflix has just released version 2.2 of its app for iPhones and iPads. While the front end got tablet friendly in December and received a Retina Display makeover in March, this version brings a new player UI to all iOS devices. The new scrub bar seems much easier to reach and control now, while the button for subtitles has a received a tweak reminiscent of the new look recently pushed to Netflix's web based player. Also under that button is a new option allowing for alternate language soundtracks (where available), while the changelog goes on to mention "general performance improvements". Not documented but present is the addition of thumbnails in that scrub bar, easier access to "do not share" for Facebook-connected members and the ability to restrict streaming to WiFi-only in the settings. The new version is shown above, check after the break for a grab of the old player to see the difference. As always, the latest update can be found in the app store, we'll let you know if we hear of any extra details or changes on other platforms.
Netflix web streaming interface gets a new look with bigger icons, embedded previews
With the exception of tweaks for new features like HD video and closed captioning Netflix's Silverlight-based web player has been largely unchanged for years, but today everything is being reworked. As detailed in a post on the company's blog, PC and Mac users (no word on ChromeOS) the size of the player controls now scale to the window they're in and replace words with icons. Other new features users will notice is the ability to preview additional episodes of TV series without stopping the stream, title information that pops up when the stream is paused and that full screen viewing now has the same options as the windows player. The finale tweak is that the back to browsing button that brings viewers back to their queue has shifted from the bottom right to the top left. Hit the blog for the full breakdown, or just expect a surprise tomorrow when you're watching Downton Abbey at work Drive in the comfort of your own home during leisure time. [Thanks to everyone who sent this in]
Netflix Q1 results: 3 million new streaming subscribers worldwide, record viewing hours
Netflix has posted its earnings report for Q1 of 2012, and reveals its streaming subscriber count in the US is currently 23.4 million, after reaching 21.67 million back in January. While the company noted a net loss of about $5 million, the letter from CEO Reed Hastings and CFO David Wells claimed it is still on a "rapid return" to profitability after last year's missteps and international expansions. Worldwide it now counts a total of 26 million subscribers to the streaming service, although it lost another million or so subscribers to discs, which currently number 10.09 million. That old disc business is still highly profitable however, adding $146 million to the bottom line. Internationally, Netflix added more customers in its first three months of UK / Ireland availability than it did in the same period for Latin America or Canada, and expects its Canadian service to be profitable a quarter earlier than expected. Reed Hastings also took the opportunity to toss another barb at Comcast for its bandwidth cap-exempt Xfinity TV Xbox 360 app, claiming it should either raise its caps, make them apply to all services including its own or eliminate them entirely. Another development in Q1 was the loss of streaming titles from Starz but it claims that caused no discernible change in viewing or subscriber hours, while customers continue to lean towards streaming TV episodes over movies. Hit the source links below to paw through the PDF and spreadsheet for yourself, we'll let you know if any interesting tidbits are revealed on the earnings call later today.
Netflix iPad app upgraded with Retina quality icons and images now, HD video soon
Now that the third generation iPad has hit the streets even more apps are pushing out upgrades for its high-res display, and among the latest is Netflix. Version 2.1.1 adds not only high-res artwork but also fixes for VoiceOver, improved playback on external displays and other more minor tweaks. Better yet, for when you're actually watching your movies and old TV shows, the official Twitter account promises HD video streaming is on the way. Not rocking one of the fruit logo-branded tablets yet? You still may notice some changes, as HackingNetflix points out the homepage has been revamped once again recently, with a design that feels smoother and faster, featuring a floating red bar that follows as you scroll down. However, as Netflix giveth, Netflix taketh away, and streaming-only customers have lost the ability to even view or rate DVD-only titles in this new version. Take a peek at the latest changes for yourself and let us know in the comments below how they strike you.
Netflix reveals Android app tests that keep it running on 'around 1000' devices daily
In a quick peek behind the curtain at what life can be like as an Android developer, Netflix's Tech Blog has posted details of the testing process for each iteration of its app. According to Netflix's own stats, after being initially released for just a handful of phones nearly a year ago it now streams to "almost around 1,000" different devices daily. The situation of building one app for different hardware, software (including CM7 and CM9), screen sizes and and other variations like hardware or software decoding presents many challenges, but the team has filtered down to 14 devices (10 phones, 4 tablets) that give maximum coverage for their daily tests. Add in an HTML5 frontend for the native video video player, and suddenly the staggered rollout across devices starts to make more sense. Hit the source link for more info on how it all gets put together and shaken down through both automated and human testing, while Apple fans can wait for a similar breakdown of the iOS process that's on the way.
Netflix is in talks to partner with cable providers for bundles, could mean higher quality streaming
After CEO Reed Hastings recently hinted at the possibility of Netflix's Watch Instantly service coming bundled with cable services, Reuters is reporting the company has met with "some of the largest US cable companies" to discuss partnerships. The report goes on to mention it could stream through cable set-top boxes and appear as another line item on customer's bills, however for that, Netflix would have to rework content licensing agreements that bar its service from cable boxes, which has kept it off of TiVo Premieres offered by companies like Suddenlink and RCN. We've also spoken to the infamous people with knowledge of the discussions and are hearing that while deals are being discussed, what's initiated the talks is the increasing bandwidth load that Watch Instantly is placing on networks -- see the Comcast vs. Level 3 dustup from 2010.What the deals being discussed could bring is a setup where your cable company offers bundled services (TV, internet, etc.) that include premium access to Netflix -- higher quality audio and video streams that don't count against bandwidth caps, and maybe even a discount from the standard rate. Cable companies could obtain revenue from Netflix under the deal, and also keep customers around thanks to the advantages of the bundled offerings, while Netflix could have more reliable distribution for its video, and a leg up on competition from Amazon and Redbox / Verizon FiOS. We'll wait and see what happens, but in an interesting twist, Netflix could quickly join sports as a tool for providers to keep customers from cutting the cord, instead of a reason for it.