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  • Apple Watch Edition buyers will get the red carpet treatment

    by 
    Jon Fingas
    Jon Fingas
    03.29.2015

    When you're buying a $10,000 watch, you expect first-class service -- and Apple is apparently ready to deliver. Sources for 9to5Mac claim that people who buy the gold Apple Watch Edition will get to skip the queues whenever they need help. They'll be bumped to the front of the line when buying, and they'll have an hour to spend trying out watches in a private area (complete with an expert) instead of 15 minutes at a table like the hoi polloi. And if the worst happens, they'll get at least two years of access to a dedicated Edition phone support line that operates around the clock. This kind of bend-over-backwards help isn't unusual in the luxury world, where concierges and other one-on-one services are common, but it's not exactly standard fare for a company that will gladly sell you a $50 music player.

  • The most expensive Apple Watch costs upward of $10,000

    by 
    Daniel Cooper
    Daniel Cooper
    03.09.2015

    There's only one Apple Watch, but the company is happy to sell it to you one of three ways: as the Apple Watch Sport, Apple Watch or the Apple Watch Edition. Confusing names aside, it's the third on the list that has courted the most speculation. Now, the company has revealed that the watch, dressed up in a solid 18-karat gold case with an "exquisitely designed" band will set you back upward of $10,000. Yup, we're in "if you have to ask, it's too expensive" territory now, folks.