WebUsage
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Chitika: iPad usage still far outweighs tablet competitors
Mobile ad network Chitika has released a report that says the iPad is still far, far ahead in terms of web usage over any other tablets out there. All you need to really know here is that the iPad isn't even on the chart above -- the chart above shows average impressions on tablets per 100 impressions on the iPad, which means that the highest figure up there, from the Amazon Kindle Fire, has only 4.88 impressions per every hundred impressions on the iPad. That's pretty crazy -- the iPad isn't just winning in terms of tablet usage, it's very much dominating. These competing tablets are growing in terms of usage (the Kindle Fire rose by about 20 percent since earlier this month, and Samsung's Galaxy line rose by about 0.3 percent). But those growth rates, in terms of numbers, are tiny compared to the huge audience that's browsing the web on the iPad. And while the numbers have yet to come out, of course, there's no question the iPad mini has only made that audience even larger this holiday season. Apple has a huge lead in the tablet market at this point, and while it certainly can't last forever, it will likely be around for a while. [via Mashable]
Chitika: iPhone 5 beating out Samsung Galaxy S III in web usage already
The latest report from mobile marketing firm Chitika notes that the iPhone 5 has already supplanted the Samsung Galaxy S III in general web data usage after only a few weeks on the market. The Galaxy S III shipped in May 2012 and the iPhone 5 hit shelves in late September, yet Apple's handset is consuming more web data, according to Chitika's research. There are a few reasons for this. First, the iPhone 5 is enormously popular, and has been selling very quickly already. Second, I've personally found that the iPhone 5's 4G and LTE connections make for faster web browsing in general, which could prompt users to spend more time on a data connection as opposed to WiFi. Finally, many of the iPhone 5's apps are easy to use, which means almost all iPhones see more bandwidth usage than their non-Apple counterparts. Given those points, these numbers aren't all that surprising. But it is interesting to note just how quickly the iPhone 5 is rising through the ranks in overall usage. [Via All Things D]
Android accounts for one-quarter of mobile web traffic, says Quantcast
It's terribly difficult to get reliable statistics, as numbers tend to vary drastically depending upon whom you ask, but if you're inclined to believe that Android is mopping up Apple and RIM's declining mobile mindshare in the US, you'll find nothing but corroboration from Quantcast. The analytics firm reckons a full one-quarter of mobile web traffic stateside comes from devices running Google's OS, though it's important to know that the iOS tallies apparently don't include the web-friendly iPad. You also might want to note that this is mobile web traffic here -- these days, we spend an increasing amount of our internet time in apps -- and since we're on a roll with the disclaimers, let's just add that these numbers have nothing to do with a company's financial success. Nokia can attest to that.
Stats: iPhone OS is still king of the mobile web space, but Android is nipping at its heels
AdMob serves north of 10 billion ads per month to more than 15,000 mobile websites and applications. Thus, although its data is about ad rather than page impressions, it can be taken as a pretty robust indicator of how web usage habits are developing and changing over time. Android is the big standout of its most recent figures, with Google loyalists now constituting a cool 42 percent of AdMob's smartphone audience in the US. With the EVO 4G and Galaxy S rapidly approaching, we wouldn't be surprised by the little green droid stealing away the US share crown, at least until Apple counters with its next slice of magical machinery. Looking at the global stage, Android has also recently skipped ahead of Symbian, with a 24 percent share versus 18 percent for the smartphone leader. Together with BlackBerry OS, Symbian is still the predominant operating system in terms of smartphone sales, but it's interesting to see both falling behind in the field of web or application usage, which is what this metric seeks to measure. Figures from Net Applications (to be found at the TheAppleBlog link) and ArsTechnica's own mobile user numbers corroborate these findings.
