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This is the smartwatch that luxury brands should be making
A short walk from the sounds and screens of Sony's heaving IFA booth, a handful of the company's employees have a small stand of their very own. On it, they're showcasing the Wena Wrist, a smartwatch side-project the small team has successfully crowdfunded through Sony's First Flight platform for employee pitches. Smartwatch may not be the best definition of the lo-fi wearable, though, since the face itself is as dumb as they come.
Sony is crowdfunding a smart watch with a dumb face
For the better part of a year, Sony has encouraged employees to come forward with their own projects and showcase them via its First Flight crowdfunding platform. Early ideas have included an e-paper watch, a smart remote and a DIY smart project maker, but limited interest in them means they'll likely never see the mass market. Sony's latest project, however, has a lot more potential. It's called the Wena Wrist and it's a stylish watch that earns its smart credentials by packing technology into the strap.
