worth
Latest
The Daily Grind: Should old content be made easier or relevant?
There's probably no one in the world who really wants go back through the Cataclysm raids in World of Warcraft. It's something you do because you like the looks of items and want to walk around looking pretty, not because you just can't get enough of that content. Since this content generally can't be just powered through alone, you have to get several like-minded people willing to revisit old content in the hopes that you might get some vanity items... which is easier said than done, and it's not all that easily said. Pretty much any game has a backlog of old content that's no longer relevant. An obvious solution is to just make this something that players can explore alone and easily; if no one's going back here as a challenge, wouldn't it make sense to just let everyone cruise on through as a tourist? But there's also the option of making it relevant in some fashion again, some way to make you feel you're not just pounding your head against content that provides a non-trivial but irrelevant challenge. So what do you think? Should old content be made easier for newer players or characters? Should it be made more relevant in some way? Or is it just fine to let it lie and let the people who missed out just keep on missing out? Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!
What's a retail employee worth to Apple?
Every time you walk into an Apple store and are greeted by one of those friendly badged employees you might see someone who wants to help you with your question or grab you the latest Apple product, but when Apple looks at that same employee they see 320,000 George Washingtons. That's right, each Apple retail employee is worth an average of US$320,000 in revenue per year to Apple. That's according to Horace Dediu from Asymco who got that number from combining information from ifoAppleStore and Apple's quarterly reports. If you look more closely at his report you'll note that the $320,000 figure is for 2011 and that its much lower than the $481,000 per employee Apple brought in in 2010. However, Dediu only calculated the first three calendar quarters in 2011, so by the end of this month after holiday sales are done, each Apple retail employee is now probably worth more than half a million dollars to Apple. And with 30,000 retail employees across the globe, that's a lot of cheddar.
Apple brand valued at $153 billion, scoots ahead of Google for first place
What is the world's most valuable consumer-facing brand? If you'd asked the guys behind the BrandZ survey at any point over the last four years, they'd have told you "Google," but in 2011 their answer has changed. Apple is now the hottest property in terms of consumer goodwill, earning an estimated valuation of $153.3 billion and leading a pack that includes the likes of Coca-Cola, BMW, HSBC, and Disney. The tech sector had a very strong year as a whole, with Facebook's brand improving in value by a staggering 246 percent (to $19.1b) and Amazon becoming the world's most valuable retailer (at $37.6b) in spite of having no actual stores. Sadly, there were some downers too, as Nintendo lost 37 percent of its brand worth over the past year, Nokia dropped by 28 percent, and the BlackBerry marque was considered 20 percent less awesome than before. Punch the source link to learn more. [Thanks, Bruce]
Storyboard: Importance
As I write this column, I am sitting on a train to New York Comic Con, celebrating an industry that has been running for basically forever and seems to be rather steadily dying. I'm sad to say it, because I never really grew out of loving comic books, but sales that 10 years ago constituted a rather dismal failure now constitute a pretty big hit, and we're certainly not getting comics aimed at kids in most circles. (I adore Last Stand of the Wreckers, and it's a wonderful example of doing a mature comic correctly, but I feel sorry for parents who might buy it because their kid liked Transformers Animated.) That got me thinking about roleplaying, something that a lot of people see as being a fossil of the origins of MMOs. I've seen so many arguments that "RPG" no longer means any actual roleplaying is expected, and yet each one feels like reopening a wound. I think that roleplaying is important and that it's a good thing, and while its death may or may not be in the cards (I don't think we're anywhere near that), it's vital that we take a look at what is important about roleplaying and why it means so much to so many of us.
MMO market predicted to swell to $8 billion
No matter how many different games you play, follow, or even care about, the fate of the bigger MMO industry affects them all. Every game, from World of Warcraft to Fantasy Earth Zero, is playing in the same sandbox. But for our favorite genre, it looks like the size of that sandbox is only trending upward. Gamasutra reported recently on a new study that predicts the global MMORPG market will reach a total of $8 billion in worth by the end of 2010, a significant increase from the $5 billion in 2009. So what's spurring the increase? According to the study, the growth in the Western market has been slow but steady, while the Eastern market has been making great strides, led by companies such as Nexon and NCsoft. The study also predicts that the traditional subscription-based revenue model is losing steam as an aggregate, citing it as one of the causes behind the slower growth in the Western side of the industry. Free-to-play isn't everyone's cup of tea, but considering what it seems to be doing to the economic side of our hobby, it's certainly not going anywhere soon.
Nintendo's market value hits record high
And with the DS Lite and Wii, we can't say we're surprised. Those things are selling faster than cigarettes at a truck stop. So, it's not surprising to us that Nintendo's market value is now the best it's ever been, exceeding over 10 trillion yen ($85 billion). This is the kind of money we imagine a mad scientist or super villain has access to.The Wii and DS have no signs of slowing down their incredible cycle of emerging from warehouse, only to be placed on store shelves for a small amount of time before being anxiously purchased by patrons of these establishment. So, expect Nintendo's worth to only increase over the next indeterminate amount of time.
