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  • 15 Minutes of Fame: PvE twinks turn lowbie instances devilishly difficult

    by 
    Lisa Poisso
    Lisa Poisso
    11.03.2010

    From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame. PvP twinking is a fairly well-known, widespread phenomenon in World of Warcraft. The idea is that players stop leveling at the very top of a particular PvP level range bracket, dig in with all the mix-maxed gear and enchants they can muster, and proceed to mop up the battleground kills. Anyone who's run a few battlegrounds on the way up through the levels has encountered that shockingly strong player who tears him a new one. We've even profiled a prolific, multi-level twinker (twinkie?) right here on 15 Minutes of Fame. What you might not be as familiar with -- we weren't! -- is the idea of PvE twinking. Allow us to introduce a hardy band of adventurers on Blackwater Raiders (US-H) that's running each and every instance at the bare minimum level that players are eligible to enter. Ragefire Chasm at level 8? You got it. Deadmines at level 10? Aggro Magnet Central -- but yeah, you got that, too. "It's surprisingly fun playing these classic instances that we've all done hundreds of times at such a low level compared to the mobs," gushes party leader Gilgalad. "It can take hours to clear an instance that typically takes 20 to 30 minutes for an appropriately leveled party. Some of the boss mechanics that are typically a trifle to a normal party become incredibly difficult to deal with when you are 10 levels below the boss. Arugal in Shadowfang Keep was particularly tough and required quite a few attempts before we came up with a strategy that worked."

  • 15 Minutes of Fame: Road warrior dad keeps up with son via WoW

    by 
    Lisa Poisso
    Lisa Poisso
    10.27.2010

    From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame. By now, most of us know somebody or have at least heard of somebody in an extended family that stays close by gaming together. Fact is, we can't really think of a better way to strengthen family ties across the miles. We all know that common interests are the mortar in a thriving relationship, and we know that kids open up with long-distance relatives most easily when the pressure's not on them to conversationally "perform." When you game with family across the miles, you share a real-time hobby with all the attendant chatter, enthusiasm and companionship that naturally comes along. Meet Golis, aka Blaine Sundrud. The 40-year-old traveling sales engineer spends a huge portion of his life on the road -- so he's turned to WoW to help keep in touch with his teenage son. "We have been able to use our time in game to eliminate the fact that I am in a hotel in Florida while he is still home in Utah," he explains. "We get on a phone call (hooray for free long-distance) and can just talk and fool around for the evening." The family connection doesn't end there. "Combine that with the fact that my parents (who live in Pennsylvania) play on the same server (both of them)," Golis continues. "While they are not the WoW addicts that my son and I are, we can usually count on a couple times a month conferencing them in on our call, and the four of us can go instancing, fishing, or just generally looking at the scenery. Due to the cost of travel, my son probably sees his grandparents in person once a year. Thanks to WoW, he has been able to get to know and play with them as if they just lived over the river and through the woods."

  • 15 Minutes of Fame: George P. Burdell, man about Azeroth

    by 
    Lisa Poisso
    Lisa Poisso
    10.20.2010

    From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame. That George P. Burdell sure gets around. Since the entirely fictitious Georgia Tech student was created in 1927 as a joke, Burdell has appeared on student rosters in enough classes to receive several degrees. He's been listed on the flight crew of a B-17 bomber in World War II, gotten married, served on Mad magazine's board of directors and even led the online polls for a short while for Time's 2001 Person of the Year award. He was reportedly listed for some time as a production assistant on the South Park website. So the fact that Mr. Burdell has shown up as a death knight in Azeroth should be no surprise at all, right? This week, 15 Minutes of Fame visits with not only the player behind the character (not the only Burdell to appear in Azeroth, to be sure), but also the man behind the myth -- and it's all after the break.

  • 15 Minutes of Fame: Premade players QueueQ for battlegrounds wins

    by 
    Lisa Poisso
    Lisa Poisso
    10.13.2010

    From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame. I participated in one of their runs yesterday. It was freakin' amazing. Well run. Their Vent had two full AV premades going, with an additional 60 (players) in the waiting room. In the heyday back during June, they fielded five full AV premades with more on the waiting list. It wasn't uncommon for them to have an 8-hour wait list. -- Matt Low of Raid Rx and self-proclaimed "world's worst PvP priest" on QueueQ Premades The Bloodlust battlegroup appears to be home to more than its fair share of PvP enthusiasts. Arena participation outstrips that of other battlegroups by orders of magnitude, and as for battleground enthusiasts ... Well, BG enthusiasts on the Alliance side have QueueQ Premades. Players who sign up for QueueQ's cross-realms premade battlegrounds service enjoy 85 percent win records on average -- with zero resilience, gear or achievement requirements. The atmosphere is clean and professional: no exploits, no inappropriate chat or Vent chatter. "QueueQ" himself, aka Revash of Kil'Jaeden (US-A), has been running QueueQ Premades for a little over a year now, developing winning strategies designed for fast wins with maximum honor.

  • 15 Minutes of Fame: A rare and beautiful collection

    by 
    Lisa Poisso
    Lisa Poisso
    10.07.2010

    From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame. Among the ranks of in-game item collectors (would a goblin call those players "acquisitionists"?), you'll find plenty of hardcore vanity pet fans. You'll find mount collectors. You'll find those poor, inventory-challenged souls who collect armor and dungeon sets. And then there is this collector, who's managed to collect all three -- and sweeps it together with a uniquely stylish twist. Meet Michelle, aka Drrum of Stormrage (US-A). If you were to ask vanity pet connoisseur Brian of WarcraftPets (aka Breanni, immortalized as Dalaran's cutie-pie pet supplies vendor and previously profiled here on 15 Minutes of Fame) for the name of a player who exemplifies the spirit of in-game collecting, Drrum's name pops out without a moment's hesitation. Once you take a look at the incredible gallery below, featuring Drrum with her pets (augmented with Papa Hummel's Old Fashioned Pet Biscuits), wearing coordinating armor and clothing sets and posing in appropriate locales -- well, there's no doubt you'll want to join us after the break to hear how Drrum puts all these collections together. %Gallery-104231%

  • 15 Minutes of Fame: Cutting up with WoW Insider regular Brian Cutaia

    by 
    Lisa Poisso
    Lisa Poisso
    09.28.2010

    From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame. Time flies when you're having fun -- and somehow it's been two whole years since we last profiled a reader favorite from the hallowed halls of the WoW Insider comments. Time to remedy that! So who's the latest man of the hour? Why, commenter extraordinaire Brian Cutaia, of course! He's already a prolific commenter, and he's well on his way to becoming a prolific guest writer, too. Cutaia (rhymes with "papaya") is also a vocal member of <It came from the Blog>. The only point in the WoW Insider landscape that his acerbic commentary and wry witticisms seem to be absent is Twitter. (A new frontier for Cutaia? Stranger things have happened ...) Join us today in discovering why this WoW Insider community regular is so soundly appreciated by both readers and staffers alike.

  • 15 Minutes of Fame: When WoW meets real-world religion

    by 
    Lisa Poisso
    Lisa Poisso
    09.21.2010

    From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame. Gaming plus religion or politics is a potentially volatile conversational destination -- and this week, we're going there. Meet the Rev. Jonathan Fisk, pastor of St. John Evangelical Lutheran Church in Springfield, Pa. Over the years, 15 Minutes of Fame has been through more than a couple of aborted conversations with pastors about the intersection of real-world religion and the World of Warcraft. Whether the questions get a little too pointed, or the potential for reaction from the pews gets a little too hot ... Whatever the case, the interviews don't make it through to print. Until now. Hats off to Fisk for what's turned out to be a tour de force of an interview examining one man and one denomination's insights on the convergence of gaming, pop culture and WoW. One note before we get started: While we welcome your comments on this obviously sensitive subject, please remember that personal attacks and name-calling, anti-religion tirades and other trollish asshattery in the comments will not be tolerated. Keep your comments constructive and pertinent to the interview, please, or we'll be obliged to remove them.

  • 15 Minutes of Fame: Life as a WoW Insider writer

    by 
    Lisa Poisso
    Lisa Poisso
    09.14.2010

    From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame. What's it like when World of Warcraft becomes your job? This week, 15 Minutes of Fame zooms in for the second half of a behind-the-scenes interview with a handful of WoW Insider staffers. We'll muse over what it's like to write about WoW for work, what it's like to play WoW for work, the rewards and frustrations of writing for a living -- and the No. 1 question we get asked by readers: How can someone get started writing professionally about gaming? Zach Yonzon pens The Art of War(craft) every week and creates many of the graphic images you see on our home page, guides and posts. Matthew Rossi, one of the most seasoned hands on the WoW Insider crew, is our resident warrior expert who also writes about game lore and general news. Michael Sacco, a senior editor, started writing at WoW Insider after working at Blizzard itself. Alex Ziebart started out as a weekend blogger and is now a senior editor. Fox Van Allen joined WoW Insider early this year and writes the shadow priest portion of our priest column. Lisa Poisso (that's me) started out writing the professions column three years ago and now works behind the scenes as an editor and turning out several weekly columns.

  • 15 Minutes of Fame: Behind the scenes at WoW Insider

    by 
    Lisa Poisso
    Lisa Poisso
    09.07.2010

    From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame. Who are the people who write all this stuff, and how did they come to start writing about World of Warcraft every day? Being a WoW Insider writer is admittedly a pretty cool gig. Readers ask us what it's like on a regular basis. Giving a single, accurate answer, however, would be a mighty difficult proposition. Some of us are full-timers, while others pen a single column each week; some of us spend most of our time behind the scenes, and some remain constantly before readers' eyes. Despite being scattered all across the world, we come together every day (well, it's more like a waxing and waning, 24-hour cycle) in the WoW Insider chat room (war room? newsroom? Pandora's box of geekery and chaos?) when we're working. Being on the WoW Insider team is a little like being part of an incredibly tight guild, whose members manage to share not only World of Warcraft and many other interests in common but also their workdays, as well. Although we do have an old, outdated series knocking around somewhere that looks at members of the blogging team, we thought it was about time to give you a fresh look behind the scenes at WoW Insider. Without further ado, let's meet a tiny sampling of the people who work at WoW Insider: Zach Yonzon pens The Art of War(craft) every week and creates many of the graphic images you see on our home page, guides and posts. Matthew Rossi, one of the most seasoned hands on the WoW.com crew, is our resident warrior expert who also writes about game lore and general news. Michael Sacco, a senior editor, started writing at WoW.com after working at Blizzard itself. Alex Ziebart started out as a weekend blogger and is now a senior editor. Fox Van Allen joined WoW.com early this year and writes the shadow priest portion of our priest column. Lisa Poisso (that's me) started out writing the professions column three years ago and now works behind the scenes as an editor and turning out several weekly columns.

  • 15 Minutes of Fame: Raiding on 8 hours a week

    by 
    Lisa Poisso
    Lisa Poisso
    08.31.2010

    From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame. What marks the line in the sand between "hardcore" raiding and "casual" raiding? Is it an attitude, time spent ... both? We're not going to get into the debate here -- but you're sure to come away with new food for thought after this interview with the GM of <Skunkworks>, which recently downed the Lich King in 25-man heroic mode -- the 244th guild in the world and only the 70th in the United States to do so -- on just 8 hours of raiding per week. 15 Minutes of Fame: Let's start with some introductions. Chupa: My former main (I'm currently on sabbatical for school) is Chupadruid, a healer in <Skunkworks> on Balnazzar (US-H). Before that I raided on my warlock, Chupavida. I founded the guild as <Casually Serious> on Crushridge (US) in September of 2008, in anticipation of the release of Wrath of the Lich King. How did you arrive at the idea of a limited-schedule raiding guild? I started playing the game in August 2006 to join some friends from work in their extremely casual adventures. As a married student dragging myself through undergrad, I didn't have time to join any of the guilds on my server (which all raided three to five nights a week). I also had no interest in joining a raiding scene where racism, vulgarity and general internet douchebaggery were the norm. As a consequence, my experience with raiding was limited to ogling the guys in T2 as they idled in Org and getting blown up in WSG by T3 premades. I did take my warlock to some feeble attempts to clear ZG and AQ-20, but those runs were lucky to kill trash, let alone bosses.

  • 15 Minutes of Fame: Anthropologist Bonnie Nardi on WoW culture and art

    by 
    Lisa Poisso
    Lisa Poisso
    08.24.2010

    From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame. We've written before at WoW.com and even here in 15 Minutes of Fame about attempts to study World of Warcraft culture from a sociological, psychological or anthropological point of view. In all of these cases, the researchers in question have logged time playing WoW as part of their research, albeit some with greater degrees of immersive success than others. So I was very pleasantly surprised to learn that Bonnie Nardi, a University of California-Irvine expert in the social implications of digital technologies and author of the rather blithely titled My Life as a Night Elf Priest, not only rolled the token raiding character in order to observe the curious behavior of the raiding animal -- she actually enjoys WoW in its own right. Rather than cautiously sniffing WoW culture only to generate another wide-eyed, ZOMG-look-at-this-funny-lingo report from the digital field, Nardi dove deep enough to play in four different guilds: a casual raiding guild; a raiding guild composed of fellow academics; a small, casual guild; and her own friends-and-family guild. Our two-part interview with Nardi, packed with opinion and cultural analysis, reveals a witty approach to WoW culture that successfully combines academic insight with the familiarity of a seasoned player.

  • 15 Minutes of Fame: Interview feature LFM

    by 
    Lisa Poisso
    Lisa Poisso
    08.10.2010

    From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame. It takes all kinds to make 15 Minutes of Fame. It's not just about being famous ... it's not about being well known in the gaming community ... it's not about being a super-achiever in real life or even being a super-achiever in game ... What makes it interesting to talk to people about how they play the World of Warcraft is that there are just so darn many ways that people dig into this game! Lately, our email has been bursting at the seams with tips on various and sundry celebrities who've been rumored to play WoW, but we seem to be missing recommendations for other types of players. Do you know someone who fits any of these profiles? An artist, blogger, designer, modder or other WoW hobbyist whose WoW-centric projects have helped catapult him into his chosen profession. The A-team raider who's 60+ years old and still doing hard modes with the best of them. The guild "mom" – you know, the gal (or guy) who keeps everyone's morale high and keeps things behind the scenes humming along. The overachiever (whether student or professional) whose life is simply bursting at the seams but who's knocking out all the hard-mode achievements on a limited schedule, anyway. A battle-hardened, mentor-worthy arena veteran. More player specs we're seeking more of, after the break.

  • 15 Minutes of Fame: Cory Doctorow on gold farming

    by 
    Lisa Poisso
    Lisa Poisso
    08.04.2010

    From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame. digg_url = 'http://wow.joystiq.com/2010/08/04/15-minutes-of-fame-cory-doctorow-on-gold-farming/'; A conversation with Cory Doctorow plunges into the matter at hand so quickly that it's almost impossible not to imagine yourself falling through an internet-era rabbit hole of pop culture and technology. Doctorow is all about synthesizing ideas and spitting them out in as accessible a fashion as possible, and the ground he manages to cover in a single stride can be mind-boggling; he's a science fiction author, activist, journalist and blogger, father, gamer ... A former WoW player and husband of gaming standout Alice Taylor (also previously profiled here in 15 Minutes of Fame), he's widely known as the co-editor of Boing Boing and author of the bestselling young adult novel Little Brother. Doctorow's latest young adult novel, For the Win, pries open the seams of the shady scene behind MMO gold farming. Its young protagonists are gold farmers and gamers themselves. Doctorow has woven his own experience and sensibilities with focused research to outline a world of gold farming that sprawls far beyond the lines of cartoon-image gold farmers that most of us have painted in our heads. We chatted by phone with Doctorow for this lengthy conversation on gold farming and game economies, plus a companion piece at our sister publication Massively.com on gaming culture and his recent fiction.

  • 15 Minutes of Fame: Cory Doctorow on gold farming, part 2

    by 
    Lisa Poisso
    Lisa Poisso
    08.04.2010

    Cory Doctorow: Well as practical matter, I think that you can't not. At the same time, here in World of Warcraft, we have the dungeon finder system that some people say may be actually helping to break down some of the server communities and relationships that exist in the game.

  • 15 Minutes of Fame: Psychologist and games researcher John Hopson

    by 
    Lisa Poisso
    Lisa Poisso
    07.27.2010

    From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame. What keeps gamers hooked on their game of choice? Chances are, it's an element of the gameplay that was teased out with the help of games researcher John Hopson. The experimental psychologist and beta program head for Microsoft Game Studios examines what makes gamers do the things they do and then designs ways to keep them happily doing just that -- most recently, in titles such as Shadow Complex, Halo 3: ODST and Halo: Reach. All that, and he's a WoW player to the core. "I mostly play in the two semi-official Microsoft WoW guilds, and lately I've been a hardcore player in a casual's body," he notes. "My wife and I had our first child a few months ago, so we've both dropped raiding and have been levelling alts instead since that doesn't require a fixed schedule. So far, we're both up to 5 level 80s apiece. :)" We thought it was time to turn the tables on Hopson, a loyal reader and occasional commenter at WoW.com, and ask him for his perspectives on WoW from the inside out.

  • 15 Minutes of Fame: Herding roleplayers with a feather

    by 
    Lisa Poisso
    Lisa Poisso
    07.20.2010

    From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame. The popular saying about leading a raiding guild is that it's somewhat like herding cats with a feather. Imagine then, if you will, tickling players through day-to-day game life amidst the friction of potentially volatile in-character roleplaying. Arialynn, the GM of <Templars of the Rose> on Earthen Ring (US-RP), leads an established troupe of roleplayers that's spent the Wrath era not besieging Arthas but running medieval-style market days in Dustwallow Marsh. Headquartered in Theramore Harbor, the Templars most assuredly exemplify the road less traveled, both literally and figuratively. What's it like to lead a guild that spends more time tossing back stiff ones in the inn than it does wrestling with Defile before the Frozen Throne?

  • 15 Minutes of Fame: Reality TV producer beats interview drama and ICC

    by 
    Lisa Poisso
    Lisa Poisso
    07.13.2010

    15 Minutes of Fame is WoW.com's look at World of Warcraft personalities of all shapes and sizes -- from the renowned to the relatively anonymous, from the remarkable to the player next door. Tip us off to players you'd like to hear more about. Discipline priest and reality TV field producer Jordan Peterson shows discipline indeed in maintaining two ICC raiding characters while working on the road for weeks and months at a time. Despite long days unspooling endless hours of production arrangements and endless drama filming interviews for The Marriage Ref, the Kingslayer has managed to carve a reliable nightly niche for 10-man progression raiding. With four twinks and two end-game raiding characters, Peterson balances perpetual travel, bad hotel connections, a fiancée (who happens to raid with him), work and interviews with playing WoW ... "But I find time," he declares. Yes, folks, it's another 15 Minutes of Fame with just another non-basement-dwelling, non-Cheetos-munching WoW player ... The trolls who proliferate that stereotype all over the internet must really hate us, don't you think? Join us after the break as Peterson shares a slice of life on the road in reality TV.

  • 15 Minutes of Fame: Setting an Incredibles standard for guild meetups

    by 
    Lisa Poisso
    Lisa Poisso
    07.06.2010

    15 Minutes of Fame is WoW.com's look at World of Warcraft personalities of all shapes and sizes -- from the renowned to the relatively anonymous, from the remarkable to the player next door. Tip us off to players you'd like to hear more about. It's not uncommon anymore for guilds to hold regular, real-life meetups. Even entire house party weekends aren't too far off the radar among groups who really relish the game and one another's company. But the bar set by <The Incredibles> of Boulderfist (US-A) is simply ... Well, it wouldn't be stretching things for the sake of a play on words to say the IncrediCon event has set the bar incredibly high. There's not a detail of these gatherings that's not related to World of Warcraft: picnics, banquets, over-the-top publicity posters, hotel welcome packages, game-themed menus -- even custom-designed, WoW-themed beer labels. (Talk about tossing one back with the guildies ...) The pièce de resistance of each year's event, however, is clearly The Increddy, a golden statuette (à la Oscars) awarded to a guild volunteer or leader for service to the five-year-old group. We'll be featuring the Increddy and the dizzying array of other items created for Incredicon-related fun in next week's World of Warcrafts (previously planned for yesterday, but bumped so we could serve up some WoW-inspired menus for your Fourth of July celebration). This week, we talked to Increddy crafter and guild officer Theraven, pulling together our conversations into a Q&A-style look at the incredible Incredicon meetups.

  • [1.Local]: Gigantic

    by 
    Robin Torres
    Robin Torres
    07.04.2010

    Reader comments -- ahh, yes, the juicy goodness following a meaty post. [1.Local] ducks past the swinging doors to see what readers have been chatting about in the back room over the past week. Yes, I am just naming this column after Pixies songs so I can embed them and not even attempt a theme. Thank you for noticing. I do have a gigantic love for many of our comments, though. They are fun to read and the threads are gigantically entertaining. I also really like when a gigantically different viewpoint is presented for discussion. My love for the new guild perks in Cataclysm is gigantic, and so is Cyanea's: This list is the reason why we couldn't have "guild talents" and why we get all of them instead. Any hardcore PVE or PVP guild that doesn't have either the Honor point or the Hero point gain talent is not going to be competitive. A lot of more casual guilds could've easily picked them both up, but when you're in a hardcore guild striving for world/realm firsts or whatever the equivalent is for PVP you're going to go for the most effective point distribution, forcing players who do both (like me) or who are in a primarily PVE guild and mostly PVP and vice versa to leave their friends and find other guilds just to stay competitive. All that whining about Guild Talents was pointless. Pointless indeed. Turn the page for some more gigantically fun and/or interesting comments from the past week.

  • 15 Minutes of Fame: Couple levels up together in raids and real life

    by 
    Lisa Poisso
    Lisa Poisso
    06.29.2010

    15 Minutes of Fame is WoW.com's look at World of Warcraft personalities of all shapes and sizes -- from the renowned to the relatively anonymous, from the remarkable to the player next door. Tip us off to players you'd like to hear more about. Age is relative. I'm not quite sure about the whole "dog years" thing, but in WoW terms, I'd be clearing my calendar this week for Sunken Temple -- surely a respectable shot past the so-called "mature" players who are still frolicking about in Scarlet Monastery, Uldaman and Zul'Farrak. So when people write in to ask me to write about "older" players and then suggest someone who's, well, my age ... the eyeballs, they start a-rollin'. An "older" player? Try 76-year-old Loyal Leitgen. Still, I'd have to admit that players older than, say, the mid-40s aren't your typical dungeon finder fare. And an older couple who raids ICC together? Now you're talking -- and so are the gregarious Qryztal and Poli of Silvermoon (US-A), brought together by the might and magic of games across an entire ocean (and still gaming after all these years), in this week's 15 Minutes of Fame.