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Toshiba announces new and improved XDE600KE DVD player
Toshiba may have finally bitten the bullet and announced a Blu-ray player, but it's not about to give up on the XDE DVD upscaling technology borne out of the format war, and it's now rolled out its latest XDE player alongside its Blu counterpart to balance things out a bit. As with the previous XD-E500 model, the new XDE600KE player promises to upscale your DVDs to full 1080p with noticeably better results than a standard upscaler, and give you all the features you'd expect from a non-bargain priced DVD player, including a full complement of outputs, and Toshiba's own Regza Link technology for all your Regza needs. Also new to this model is a USB port, which will let you view pictures, play MP3s and, yes, even DivX movies. No word on a price just yet, but Toshiba says it'll be available sometime this fall -- in Europe, at least. Head on past the break for a few more pics.
Switched On: Toshiba and the Blu-ray Trojan Horse
Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology. The Blu-ray Disc Association has positioned Toshiba joining its membership as the epilogue in the company's once pitched battle for high-definition disc domination. It could, however, merely be a new chapter in the broader story of home entertainment as it uses the players not only to fill some product-line gaps but takes advantage of their connectivity to move to a future beyond any disc standard. Back when it was tending to its fresh format war wounds, Toshiba did not always see this potential. After it exited-- and effectively ended-- the HD DVD market, the March 3, 2008 edition of The Wall Street Journal ran an interview with Toshiba chief executive Atsutoshi Nishida that detailed ambitious plans for avoiding Blu-ray. On the low end, Toshiba would improve DVD playback to seek near-parity with Blu-ray quality at lower cost. That idea was productized in Toshiba's XDE DVD players and televisions. XDE was met with mixed reviews, however, and the plummeting prices of Blu-ray hardware last holiday season cut its viability short. Flirting with connectivity on the high-end, Nishida noted that it was now possible to bridge PCs and televisions better, and that he wanted to put "even more energy" into video downloading. He may have been considering Toshiba's Qosmio multimedia powerhouse notebooks as an engine for driving high-definition content to the television. However, the long-lingering idea of bridging the PC and television, while indeed becoming easier technologically, still simply isn't worth the effort for most consumers. At CES 2009 as Sony, Sharp, Panasonic, Samsung, LG and Vizio showed off connected televisions, Toshiba didn't announce any broadband content partnerships for its premium Regza line of TVs.
Toshiba talks about its XDE future
Not everyone has been won over by Toshiba's XDE upscaling, but the company has no plans of abandoning its in-house developed tech; at least that's what key folks behind XDE said in an interview with Home Cinema Choice mag. Not surprisingly, there's a lack of specific sales figures or technical detail on how the adaptive processing works -- there's nothing wrong with holding on to the secret sauce, after all -- but the interview definitely shows that Toshiba is feeling pressure from falling Blu-ray player prices. We've got to wonder how the company is going to deliver a model cheaper than the $150 XD-E500, though -- the gap between standard DVD spinners and cheap Blu-ray players is getting awfully thin, even for pixie dust.
Toshiba's 46XV545U LCD HDTV reviewed: internal upscaling is a joke
Sympathizers were outraged that skeptics (read: us) didn't believe that Toshiba's Super Resolution Technology was anything worth writing home over, and hey, we hate to say we told you so. The outfit's 46XV545U was recently reviewed over at CNET, and critics found the internal upscaling technology to be more of a gimmick than anything. Sure, it artificially sharpened some SD content for the better, but all in all, the SRT system fell under the "bad," not the "good." Overall, the set offered up a decidedly decent experience from top to bottom, yielding a "Good" rating and three out of five stars. In other words, take your dollars elsewhere -- competition is fierce, and you're in no place to settle for less than the best in any given price range.
Toshiba's "timesculpture" ad is bullet time meets Feist, or something equally impressive
Yeah, we confess we're nerds and watched all that behind-the-scenes stuff on the Matrix DVD -- when it's the only DVD you own, you gotta get your money's worth. If you'll recall (don't try and deny it), the much-lauded "bullet time" effect was accomplished by surrounding the leather-bedecked Keanu with dozens of digital still cameras to capture every millisecond of his limbo moves from every angle. Commercials aplenty soon co-opted the technology to push their wares, but Toshiba is flipping that formula here, hiring an ad agency with its very own bullet time variant called "timesculpture" to plug Toshiba's XDE technology. A circular rig with 200 Gigashot HD camcorders and 20,000 gigabytes of data later, they created this little number, which mixes full motion video, Matrix camera moves and a healthy dash of hipsterism. Check it out after the break.
Toshiba's 1080p REGZA ZV series LCD HDTVs get priced and dated
Ready for some Resolution+ in your LCD HDTV? Yeah? Then get ready for Toshiba's REGZA ZV series, which is gearing up to take the UK by storm and completely change the way you see SD content. Okay, so maybe that's a touch overblown, but the upscaling sets are slated to launch in the UK on November 29th. The 42-inch 42ZV555D will sell for £899.99 ($1,419), while the 46-inch 46ZV555D will go for £1199.99 ($1,893), and both will make your collection of HD footage immensely envious.[Via Pocket-lint]
Toshiba's XD-E500 upconverting DVD player caught in stores
We'll apologize on our tipster's behalf for the quality of this shot, but evidently, he wasn't able to pass it through Toshiba's completely mind-boggling XDE upscaling technology before forwarding it onto us. Anyway, we reckon you can get the point -- the XD-E500 upconverting DVD player is filtering into stores, so those looking to make their current DVD collection look its best should probably take notice. Or not, whatever.[Thanks, Philip]
Toshiba stubbornly launches the un-Blu-ray, XD-E500 DVD player
Oh Toshiba, has it really come to this? After a humiliating loss to Blu-ray, Tosh just unveiled its new $150 XD-E500 DVD player. It's no run o' the mill DVD player mind you, this unit touts Toshiba's new eXtended Detail Enhancement (XDE) technology -- that super-duper resolution upconverting tech meant to fill the void between ubiquitous upconverting players and Blu-ray. Unfortunately, the player demonstrated offered just "subtle but noticeable sharpening of the image" when compared side-by-side (in a controlled demonstration) with an unnamed $70 upscaler -- to its credit, Tosh did not try to compare its new player with an HD-capable Blu-ray machine. Still, more than twice the price for "subtle" hardly sounds like a compelling purchase to us.Update: Official press release is now out which, oddly enough, helped us upconvert our 480i/p cynicism to full-blown 1080p/24fps skepticism.
