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Xiaomi's UK launch is an important step in going global
In some parts of the world, Xiaomi is a household name. And in others, it's almost unknown, discussed only in whispers amongst tech journalists and enthusiasts. The Chinese company launched its first smartphone seven years ago, and since then it's grown into a sprawling electronics leviathan. It established itself in many countries during this time, but steered mostly clear of others. This week, however, Xiaomi formally set up shop in the UK. And by doing so, it took its next serious step towards the ultimate goal of world domination.
Two-tone smartphones are the new rose gold
It's been a relatively mundane first half of the year as far as smartphone launches go. If the infamous notch was the defining trend of 2017, then we haven't yet found what the 2018 equivalent might be. There's little separating recent flagships, as they all possess the latest components and comparable features. Those that do stand out are the ones that offer something different in the looks department. Translucent backs that show off internal hardware are back in fashion, and metallic multi-tone finishes (akin to flashy supercar paint jobs) are suddenly becoming de rigueur. So, is 2018 going to be a year where style is more distinguishing than substance?
