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YouTube hopes messaging will keep viewers glued to their screens
When I heard that Google was adding direct messaging to YouTube, the first thing I thought was "great, Google has another messaging app." After juggling Google Talk, Hangouts, Allo and Google Voice messages with mixed success, the idea of yet another way to communicate from this particular company was a bit laughable. However, YouTube's newest feature isn't Google's latest attempt at finding its own answer to iMessage or Facebook Messenger. In this case, it's more about keeping customers on its platform, sharing and watching as many videos as possible. It's a lesson that YouTube has seemingly learned from Instagram, which first introduced in-app sharing in late 2013. Initially, that feature let you share photos privately with specific individuals, rather than posting them to your entire feed. It's evolved quite a bit since then; you can share any public photo or video you see on Instagram with an individual or group and then chat away about it right in the same interface. And you can also still shoot new photos or videos and share them with a specific group.
YouTube adds in-app direct messaging and sharing features
Don't look now, but Google has yet another messaging service -- sort of. Today, YouTube announced that it is rolling out a new in-app direct messaging feature, much like what you'll find in Instagram. Google's been testing and teasing this feature for over a year now, but after taking user feedback into consideration, the company is rolling it out to all of its users around the world.
