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Razer's 'paid to play' program bribes gamers to use its Cortex software
Lingering in the mind of every gamer is a silly, whimsical idea that very few manage to make a reality. "Gee," we think to ourselves. "It sure would be neat if I could get someone to pay me to play video games." Most of us know it's a futile dream, but it's a desire Razer is banking on. Today the company announced its "paid to play" initiative, a program that's almost exactly what it sounds like. Yes, Razer is going to reward gamers for play their favorite games, but those players won't be earning cash -- they'll be earning ZSilver points from the company's new digital currency platform.
Razer's new digital currency is both outdated and enticing
The last thing the gaming industry needs is another digital currency system that supplants dollars for an exclusive "points" system -- and yet that's exactly what Razer invited me to see at its San Francisco offices last week. The company's pitch was almost contradictory. Razer zVault is a digital wallet system designed to unify payments across platforms encumbered by a myriad of other fragmented digital wallets. It sounds ridiculous, but it's already moderately successful: over six weeks, the zVault pilot program has already tracked over 370,000 transactions using zVault's zGold currency. That's probably due in part to the fact that zVault boasts a burgeoning rewards program that offers users discounts, free games and a second bonus currency that can be used to buy Razer accessories and laptops.
