TCL's CES 2021 keynote in 9 minutes
TCL hinted that rollable devices were coming, but it’s now clear one of them might be particularly ambitious. The company has unveiled a concept tablet built around a 17-inch rollable, printed OLED display — you even pull it open like you’re unfurling a scroll. While the on-screen images clearly don’t reflect what you’d get in a shipping product, TCL envisions using this for detailed maps on a hike and other situations where laptop-sized screens would come in handy. After having shown off its Project Archery concept several times at various tradeshows over the past few years, TCL is finally ready to bring its heads up display to the general public. Currently called the TCL Wearable Display (the company didn’t try too hard there), the headset will be available commercially later this year, though the company still can’t share pricing or launch information beyond that. TCL’s impressive LCDs have been among our favorite TVs over the last few years, so how do they get better for 2021? Belatedly following up on a promise from last year’s CES event, all the new entries in its midrange 6-Series lineup will feature 8K resolution that’s four times sharper than 4K. While it’s unlikely you’ll have much native 8K content to watch on the sets, they are prepared to upscale lower-res content. If you prefer to stick with 4K, the company says that its existing lineup of 6-Series TVs will remain available. Last year, TCL announced its intriguing NXTPAPER technology that was not only a full color paper-like display, but was also capable of playing video at relatively high frame rates. Back then, the company didn’t have anything to share on an actual product you could buy using this tech. Now, at CES 2021, it’s finally ready to unveil the creatively named TCL NXTPAPER — an 8.88-inch Android tablet with the new screen. TCL only started selling smartphones under its own banner last year, and it made the most of that momentum -- the company released six smartphones in 2020 alone. You can expect a similarly prolific year in 2021, too. TCL confirmed today it will release at least five smartphones in its new TCL 20 series, possibly including a more ambitious model, like a final version of one of its rollable or foldable concepts. For now, though, the company is easing into the year with the TCL 20 5G and the TCL 20 SE.
Video Transcript
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- Today, I'm excited to announce TCL's latest Mini-LED development, the OD Zero Mini-LED. This is the TCL's latest advancement with Mini-LED Technology. OD Zero Mini-LED delivers a superb precision in contrast. To achieve this, we use thousands of local dimming zones that allow the brightness to be adjusted in real-time alongside the corresponding backlight areas.
This improves the image performance, reveals remarkably accurate pictures, and provides brilliant whites alongside the deep black. This high uniformity is achieved by reducing the distance between the light source and the LCD panel. The zero represents the distance between the top of the Mini-LED backlight and the buttons surface of the diffuser plate.
OD Zero Technology uses smaller LEDs so there are more light sources, which allows us to minimize the distance between the light source and the panel to an astonishing zero millimeters. This has two benefits. It improves consistency of the brightness while at the same time it lowers the thickness making an ultra-thin TV profile possible.
For the future of display, we are thrilled to introduce the world's first 6.7-inch AMOLED Rollable Display and the world's first 17-inch Printed OLED Scrolling Display from TCL CSOT. To begin with, let's check our AMOLED Rollable Display. With TCL's CSOT's Rollable AMOLED Display, the phone size can be extended from 6.7 inches to 7.8 inches with a single tap of the finger.
I'm proud to present to you the world's first 17-inch printed OLED Scrolling Display. The Printed OLED Scrolling Display benefits from the world's leading inkjet printing technology with a 100% color gamut. The [? flexible ?] OLED Scrolling Display can be widely applied on flexible TVs, curved and foldable displays.
Today, I would love to share with you some of the exciting Mini-LED and QLED TVs that will be launching this year. First up, the one you see on the screen is our 4K mini-LED C825, which is the perfect product for those movie and sports enthusiasts. Then, we have a superior 4K QLED TV, the C725, which will provide the ultimate entertainment experience to our users. And also, the P725 4K HDR with enhanced Dolby Experiences.
Today, at CES, I would like to introduce to you TCL's very first Google TV that will be coming to the market in 2021.
SHOBANA RADHAKRISHNAN: We're excited to partner with TCL to bring Google TV to TCL customers around the world. Users can discover new things to watch with personalized suggestions and even ask Google to answer questions on their big screen or control smart home devices.
- NXTVISION is the next level visual experience. This will bring images to life through fantastic color accuracy, better brightness, and contrast. Video playback will have an automatic SDR-to-HDR conversion in real time. NXTVISION also ensures that we protect the eyes of the viewers.
Furthermore, we are adding the next level of display interaction across multiple displays with the focus to make it very easy to display your content across many different devices like TV, PC, and tablet. Content and files can be easily shared by drag and drop across multiple screens. Also, you can keep your phone screen simultaneously as a picture in picture on your TV or PC while working or watching a movie.
Let's get going with the first products of our new 2021 portfolio. Ladies and gentlemen, it's my pleasure to introduce you to the all-new TCL 20 Series. The TCL 20 Series is available this month already with TCL 20 5G and TCL 20 SE while the other three devices will be coming soon.
Let's start with a quick look at the TCL 20 5G. TCL 20 5G is our most affordable 5G smartphone that brings 5G to a new price segment making it accessible for even more consumers. The phone's 5G capabilities are powered by Snapdragon 690 5G chipset. This allows you to enjoy smooth video streaming and online gaming on a very large 6.67-inch full HD+ display.
The TCL 20 5G also features an AI-powered triple camera set up with technologies that enhance auto-focus and video image stabilization along with low light high resolution shots. The 48 megapixel main rear camera takes detailed images. Additionally, we added two more cameras, 118-degree super-wide-angle camera as well as a macro lens for close shots.
Our so far most affordable smartphone is the TCL 20 SE. The device has all of the features associated with an advanced smartphone along with a superior video entertainment system delivered with a massive 6.82-inch screen. With 90% screen-to-body ratio for a maximized viewing experience. The smartphone's dual speaker system also enhances the audio experience and it is capable with high resolution Audio Hardware.
The device's powerful 16 megapixel quad rear camera also provides users with the ability to capture different types of memories thanks to its additional wide-angle, macro, and depth options powered by massive 5,000mAh battery, which lets you watch videos for 17 hours non-stop.
TCL's 20 5G is already available today and we continue to roll it out across multiple countries globally for just 299 euros. And the TCL 20 SE starting to be available within this month across multiple countries for 449 euros.
Today, we introduce NXTPAPER a brand new display technology. TCL NXTPAPER is the first tablet utilizing a highly transflective screen, which re-uses natural light to create colorful paper like reading experience. The TCL NXTPAPER technology is anti-glare and has no backlight or harmful blue light so your eyes don't experience the kind of strain typically experienced by any other display. TCL NXTPAPER is also able to display in full color unlike traditional e-ink readers to enjoy even video watching and playing games.
Therefore, we also introduce TCL TAB 10S. This new tablet comes with a T-pen, which lets you and your kids be creative by drawings or simply take notes on a massive 10.1-inch full HD display. When you're getting down to business, a powerful Octa-Core chipset and magnetic keyboard empower your productivity.
For headphones, the TCL MOVEAUDIO S600 is our latest pair of true wireless earbuds in stunning design equipped with a charging case. The earphones support Google voice assistant and Google fast pairing services. Each bud has three microphones included to form a powerful noise reduction allowing the person to hear you more clearly during a call. When you need to talk with the people around you, turn on Transparency Mode for clear and realistic sound through the microphone to talk freely.
Every year unfortunately, 10 million pets get lost. With TCL MOVETRACK pet tracker, you can always keep your pet friend safe.
TCL NXTPAPER will become available in April for 349 euros. And the TCL TAB 10S in March as a Wi-Fi only version for 199 euros and with 4G at 249 euros. TCL MOVEAUDIO S600 will start in February at the price of 149 euros. And TCL MOVETRACK comes in April for less than 100 euros.
Last year at CES, we have already showed our Project Archery. This is a variable display glasses. We are very excited to announce that we are commercializing this product now. It only weighs 20% of a regular VR headset. These stylish glasses contain two built-in full HD Micro OLED displays, which provide a high-quality cinematic experience as you would have with large 140-inch screens.
Thank you for your time today. Stay well.
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