How the other half lives - 40% of Americans have no idea what a DVD recorder is
We didn't bat an eye when we heard that only 2% of American households own a DVD recorder (they're still relatively expensive), but the accompanying statistic that a full 40% of the population has no idea what a DVD recorder even is really brought us back down to earth. Yes, we seriously live in a totally different reality than the rest of the country (no surprise there), but what is even more clear is that manufacturers are doing a terrible job of marketing these things to the general public.
