Wal-Mart Tries Hand at Gadgets with Low-Cost iLo Brand
Not content with merely selling other people's electronics, Wal-Mart is aiming for its own piece of the market with its new iLo consumer electronics line. First launched in May with a plasma TV selling for $1000 less than its competitors, the line now includes MP3 players (one of which is pictured at right) and DVD recorders. But Wal-Mart's playing it safe with the brand for the time being, only selling it at stores where it belives the products are most likely to sell, although everything but the plasma TV is available on their website.
