Stop the presses.
Maybe it was Sony's new year's resolution to say, "I'm sorry." We don't know, but Sony, you are so seriously getting back on the right track. First you start supporting MP3s in your digital audio players, then you're about (slowly) increasingly more affordable prices, then you're murmuring about opening up UMD (we won't hold our breath). And now you're allowing Ken Kutaragi (aka "The Father of PlayStation", and prez of Sony Computer Entertainment, Inc.) to just come out and fess up to everything we've seen going wrong with Sony in the last decade: the total lack of cooperation between Sony divisions, Sony's entertainment division dictating the direction of Sony's electronics divisions, and their overarching obsession with having control of consumer standards (all of which are directly correlated to an internal fight over content rights, of course—we touched on this before with an insider at Sony).
This is huge. Though were not sure why Kutaragi was the one and only Sony exec who stood in front of the
cameras and publicly apologized for Sonys seemingly ceaseless stream of mishaps, but were not exactly going to argue
the points he brings to the table. Especially the part where he called Sonys original spirit of innovative
technology diluted, or when he said, We have to concentrate on our original nature challenging and creating. We
couldnt possibly have said it better ourselves. And though he made it very clear that upper-management at Sony (i.e.
his drinking buddies) have a lot of soul-searching to do to turn things around, he said Its just starting. We are
growing up. If Ken was here, wed give him a big hug and buy him a tall beer.
To be true to our inner cynics, were not really going to believe this until we see some top Sony boys take a nice, long trip to America to feel things out and really try to understand the US consumer basebut the honorable Kutaragi standing in front of hundreds of press to publicly humble himself is, believe it or not, about the best start to healing the deep, gangrenous wounds of Sony as we can possibly imagine. Were not saying we expect to see SD slots in new Sony CyberShots later this year or anything, but if ever Sonys future outlook was bright, its certainly now. Now please excuse us as we pick up our jaws from the floor and go back to drooling over that new VAIO FS laptop.