Hasbro hopes to hook America's youth on cellphones
ChatNow is the name of Hasbro's new communication device designed for the tween (8-12) market. Aiming for those members of America's youth who are just a bit too young to have a cellphone (though probably not according to the target market), the ChatNow system will allow the members of Jojo's fan-club to call or text one another using walkie-talkie technology. Developing their device around short radio technology, Hasbro allows parents to enable their child's communication without entering into a service contract. The ChatNow will include a digital camera, 10 ringtones, text messaging ability, and last but not least, for silent call alerts…flashing lights!
