Microsoft and Pepsi planning massive Xbox 360 giveaway

We can't divulge the source of this information (what else is new?), but we've learned that Microsoft is going to be teaming up with Pepsi for a major promotion this fall in which they'll be giving away over 9,000 Xbox 2/Xbox 360 consoles in the weeks ahead of the next-gen console's official release. The contest will use an under-the-cap registration method (much like Pepsi did before with those iTunes giveaways), and supposedly they'll be giving away one console every ten minutes, 24 hours a day, for nine weeks straight.