Bookmark shops with Town Pocket RFID

RFID Town Pocket

We are getting so, so sick of having to remember anything these days. So thank god for Japan's new Town Pocket system, which is currently being deployed at 153 local shops in Harajuku, where you'll be able to whip out your RFID-enabled cellphone (or QR-code reader, depending on what you've got), and bookmark various stores. Of course the bummer here is the bidirectional communication, since when you bookmark them with that wallet-phone, apparently they can bookmark (and market to) you. Look man, just because we liked your restaurant doesn't mean we want to get SMSs with the dinner specials of the week, ok?