Analyst analyzes why ROKR's not selling: it's ugly
Ok, so there were more reasons than just the ROKR's appearance that Piper Jaffray analyst Michael Walkley gave in his report (which ran in the Journal) on why the ROKR's not flying off the shelves like Moto would have hoped—but you've got to love the man's candidness. Why does he think the ROKR's not moving fast? Lack of song capacity, high price, and (our fave): "appearance." Straight up. And we're not about to make any contention about the assumption of these points, but seriously though, can you imagine how screwed those Moto peeps must have felt getting the nano bomb dropped on them as Apple's "One more thing…" instead of the ROKR like they'd expected? Go forth, Moto, and built your next musicphone without the likes of you-know-who, we give you our blessing.
