I swear I had this post ready before I recommended this set to Jason, really! I always hate to saturate you with similar stories and we've certainly done our share of posting on the Sony SXRDs, but when CNET gives an 8.8 out of 10, it's usually worth a mention.
CNET liked just about every feature of the set other than black levels that weren't quite as good as a high-quality DLP or a CRT set. The fact that the 60-inch bad boy displays at 1080p but can't accept a 1080p signal is a minor annoyance at best. There are currently no 1080p broadcast signals, so other than native 1080p support for your PS3 next year, this isn't a deal breaker.