In the YARTHA360 (yet another reason to have a 360) category, let's add high-definition movie trailers to the mix, shall we? Walt Disney pictures is among the first with a 720p trailer for C.S. Lewis's "The Lion, The Witch, and The Wardrobe". If you think about it, this is really amazing. We've had trailers available on-line for some time now; in fact, we routinely point out the HD trailers on Apple's site.
Now we're actually using a gaming console and our own broadband to essentially pull down free advertising. Plus, we think it's the coolest thing since the one-button Atari 2600 joystick!
Read [via HDBlog.net]