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Server Time Zones: Do They Matter?

While I haven't logged on to all of the new servers, I've heard they're all in the EST time zone - to much bitter complaining. But does the time zone the server runs on really matter that much? A number of players say it matters because guild raids are scheduled based on server time, but I've always wondered why players on a server time zone that doesn't fit their schedule can't band together and create their own guild and schedule. (Though I suppose this is more work than just joining a guild.) Of course, it seems like Blizzard could solve many of these complaints by adding a simple time zone tag to the realm selection screen. What do you think, dear readers? Does time zone really matter when choosing a realm?