TV franchises rule mindshare of college students, games trail by wide margin

David Edery, Associate Director for Special Projects at the MIT CMS Program, reports that his team's recent studies have revealed that college students are five times more likely to consider themselves "big fans" of television properties than video game properties.

While Edery admits, "[it's] hard to say with any conviction what this really means," he supposes that the 'best' TV franchises are better at controlling a fan's mindshare than the 'best' video game franchises. Gaming may be eating into the pockets of TV's bigwigs, but most game publishers still have a lot to learn about creating that addictive IP.