Atari says Driv3r was half baked
Finally, a video game exec who isn't afraid to say the truth for once. Games Radar is quoting Atari's sales and marketing vice president, Nique Fajors, as saying at a company press event that the Driv3r franchise was nothing more than "a half-baked product that was pushed out the door for revenue reasons."
That's what we like to hear. Give us the truth. We all know half of the games that are released every year are nothing more than a quick money grab -- yeah, we're looking at you movie licensed games -- so it's nice to hear someone in the biz actually admit to it.
Fajors seems to reflect a new attitude at Atari, which is hoping to turn around its financial woes as of late. He says the company "will be putting a stronger emphasis on quality control and so will be hiring teams who feel 'disgust with losing and disgust with being mediocre.'"
