Yes, we know plasma this and plasma that, but there are easy things to prevent burn-in.
- Burn-in is most likely when the TV is the brightest making the first 24-36 hours of life critical. Even some manufacture set-up screens can cause nasty image retention. (not burn-in but rather, ghosting for a short period of time.)
- Turn down the brightness past 50%. Plus, you will get a lot deeper picture.
- Avoid static images. This does not mean the ESPN banner or ABC logo
but rather the Window's Start Bar or OS X's Dock. Use the plasma as a TV because you WILL get burn-in if used as a monitor. If you pause the Xbox, turn of
Do not be afraid to buy a plasma because of the chance of burn-in. There are tools and techniques to remove burn-in but if you plan on using the plasma as a TV rather then a computer monitor, then you should never ever experience it.