Among the many interesting things we
learned from Cnet Australia's interview with the Vice President and General Manager of Intel's Digital Home Group, Don
MacDonald, about the vaporous VIIV
concept (like, for example, what
the heck VIIV actually is
) was the fact that Intel has decided to adopt a "don't ask, don't tell"
policy regarding content that passes through VIIV-certified hardware. On the occasion of VIIV's Australian unveiling
(yes, it's that
important), MacDonald said that it's not Intel's job to be policing how consumers acquire and
transfer their content (i.e. no sniffing for watermarks or other piracy indicators), nor should they be assuming that
all consumers are criminals. He also rather boldly predicted that piracy will not be a big deal for VIIV, because Intel
is going to make content easier to buy than pirate- although how you can get much simpler than searching and
double-clicking is beyond us.