What the Mac web really needs, ok, wants, is a rumor site that merges the style of Crazy Apple Rumors with that of Think Secret and AppleInsider. Like Gruber says, the "objective" style of TS and AI apes that of the Associated Press (read: dull) when it should be taking a page out of the much loved, but now-defunct, Mac the Knife column. That fundamental element of gossip, the "we know that you know that this isn't important, but we also know that you know that this is fun" tone is completely missing from sites like Think Secret, AppleInsider and even rumor aggregation site Mac Rumors.
We can understand why these sites pretend to be objective. It certainly *sounds* more legitimate if you write like the NYTimes (coincidentally this style makes it easier for us to pick apart the rumors, as you saw last week). However, this isn't the NYTimes. It's just a bit of gossip about our favorite computer company. Nothing more, nothing less.