Yeah, we've seen this system before. It didn't work for Gizmondo's Tiger Telematics when it was called Smart Adds, we didn't think it was going to work for the company's unofficial spinoff, Xero Mobile (started by the CEO of Tiger's Smart Adds division), but now Richy Branson wants you to to stop paying for (some of) your minutes by watching youth-oriented ads. Welcome to SugarMama, Virgin Mobile's ads-for-minutes system which gives you airtime in exchange for viewing a video ad or interacting with text ad, and then providing feedback to the advertisers (presumably to make sure you actually performed the act of watching or reading said ad). We don't yet know exactly how many ads it'll take to reach the monthly ceiling of 75 minutes "earned," but what would really impress us is if you could earn your whole minute plan this way.

Home Theater Blog: How to wall mount a LCD or plasma