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Save the world, play a video game

A recent New York Times piece explores the use of video games such as Peace Maker and Madrid to increase social awareness, much like other forms of art before them. From the article: "Can video games be art... or does the act of playing a game inherently trivialize things? Ultimately, a video game is just another medium for artistic expression... [so] if you are going to play games, why not learn something important in the process?"

So are social games like the above too ambitious for video games, or do they validate the progression of games as art?

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[Thanks, Gamer Jay]