No surprise there, but the question is how much? LG was quoted a few days ago as saying they expect LCD prices to plunge as by 30% or more next year, mimicking their behavior in 2006, while today Hitachi says they expect plasmas to drop around 20%. Both have big plans for next year, with LG rolling out their first 47-inch 1080p LCD this year, along with 1080p 65- and 70-inch PDPs, followed by smaller versions of both the LCDs and plasmas next year. Hitachi has a few tricks up their sleeve as well, with their own 50-inch 1080p plasma slated for next year and a high-powered advertising campaign. Still, with so many competitors, both know that increasing production and cutting prices will be the key to keeping/increasing their marketshare. Now the hard part for consumers is knowing when to jump in, that prices have and will continue to drop is nothing new, but even when what is now a brand-new TV is 20% off, you'll have to choose between old technology, a shiny new LED-based set, SED or even something else.


Read - LG Elec sees LCD TV prices down 30% plus in 2007
Read - Hitachi sees smaller fall in plasma TV prices

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IFA 2006: Flat panel prices dropping in 2007