Lacking anything positve to report, the Sony public relations squad took a bunch of press types to the ballgame for the the purpose of winning a few media hearts and minds. Tony and Ryan from VGMDaily recount how they were fattened with peanuts and Cracker Jacks while playing PS2 games on a Jumbo-tron screen at the Toronto SkyDome -- presumably in hopes they would forget to mention Sony's failures the next day. Having seen the effects of corporate bribery up close at E3, I can confirm that it is a useful technique for inspiring junket journalism, provided the perks are right. But Blue Jays tickets? We're talking massive PR damage here. Next time, try Yankees tix. Or at the very least, Red Vines.

This article was originally published on Joystiq.

An apology, and a note on hype