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iTunes to be rebranded as "Showtime?"

David Chartier
There might be more to the iTunes store being down than we originally thought. A little bird sent us a tip that belies the possibility that the 'Showtime' buzzword Apple's been using to promote their special event today could be the actual new name of the iTunes/Music/Movie Store and software. This link points to a page which echoes the same phrase we've been seeing elsewhere. Those links, if you haven't seen them before, are iTMS-specific links, allowing users to link directly to items inside the store. The fact that there's a /showtime/ after this one makes it all the more suspicious.

Could this be a complete iTunes rebranding? Or Apple just covering their tracks by throwing off the scent?

Or this just might be a temporary thing for today, either way stay tuned.
In this article: itms, itunes, september12, showtime

As a multimedia student in Denver, CO, David Chartier has his hands in the design, web and Apple industries. After his first IBM PC in high-school got him hooked, Dave hit the ground running - tinkering with just about everything you can do with and to a computer. After getting into design school and catching the Apple bug in 2001, Dave's obsessions focused on what's coming next in the worlds of graphic, video and web design. On the rare occasion Dave is without his MacBook Pro, you'll probably find him either on his snowboard in Breckenridge or a local bike trail.