Viral blog takes girl to the broken lands

Viral ads are the hottest thing in advertising right now (see examples here and here). They try to spark your interest, so that you spread the site/idea/product around to a friend, like you would a disease (like how I caught this cold!). One reader, Mike Sutter, discovered a blog called "Honey for Tango" which focuses on a girl's encounter with the paranormal. This could haven been a convincing, and interesting viral blog, but unfortunately, it seems like the reveal happened too soon: her latest entry over-enthusiastically hypes the upcoming Dungeon Siege: Throne of Agony.

The game itself looks interesting, but her obviously fictional blog does a poor job of getting me excited about the game. Also, I understand the game is releasing on Halloween, but in my opinion, the blog's focus on the supernatural doesn't seem to mesh well with the fantasy environment of the game.

This article was originally published on Joystiq.