According to new research from The NPD Group after surveying 12,000 gamers, the ability to demo or "test drive" a video game is a bigger factor in persuading to buy a game than actual price is. A non-discounted price will still curb your chances of getting games as gifts, however, says the report.

From the article: "When the consumer gets closer to making the actual purchase decision ... being able to take the game for a 'test drive' at an in-store location, online, or at a friend or relative's house, matter much more. Ads, reviews, and other vehicles are relatively more influential to the heavy gamer, but to attract more casual players, getting games into their hands so they can experience the fun first-hand is essential."

[Thanks, James]

This article was originally published on Joystiq.

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