Microsoft targets your kids with Viva Piata party

parteHistorically, Xbox has failed to penetrate the Japanese market. Microsoft has also been slow to make Xbox appealing to another important market: kids. But Rare's Viva Piñata looks to change this, becoming Microsoft's first big attempt at reaching out to the younger folk -- heck, it's even got a Saturday morning TV tie-in on Fox.

This weekend, Microsoft is hosting a Viva Piñata party for the entire family, complete with life-size Piñata characters, Viva Piñata dance lessons, a carousel, and of course, gameplay stations. So is the Piñata craze catching on? Does Microsoft have a killer one-two punch for the holidays? That is, Viva Piñata for your kids, Gears of War for yourself?

This article was originally published on Joystiq.