$25 iPods? Or cheap ripoff?

Spotted online: $25 Pistons-branded 128 MB MP3 player. Looks a little familiar, doesn't it. Kind of shuffle-y, in an "is it or isn't it" kind of way?

So is it an iPod? Or is it a ripoff. My guess? "Ripoff." The "supports MP3 & WMA" just screams of cheap imitation to me, plus nowhere in the ad do they mention the word iPod, let alone Shuffle. And did the Shuffle ever have a 128MB model?

I'm surprised this one has such official looking support. It comes preloaded with a message from National City Bank and Lindsay Hunter, and sale proceeds will benefit Breast Cancer Prevention.