SAEC, aka "Santas against excessive consumption", targeted
an Apple Store in London this year and were not met with open arms. "Sing your own songs to each other this Christmas!" they pleaded, sort of missing out on the point that there's no happiness like the kind you can buy via consumer electronics. Police were called; the protesters stood their ground.
Eventually the police left them, presumably with a warning. Afterward the humbug Santas went to bolster the financial bottom line of a nearby Coffee vendor, spending their money on honest caffeine rather than on the durable goods that the good lord intended.