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Monster's Wii cables selling at horrifying prices

We had heard about Monster Cable's plans to sell Wii component cables several weeks ago, but we held off on announcing the product until its inevitable boutique pricing was revealed. Amazon now has the item available for sale, listing the 10' cables at $59.99. That's double what Nintendo charges for its official component cable and six times the cost of other third-party solutions.

Now that component cables for the Wii are in good supply, are prices like that justifiable? We understand that Monster is aiming for the high-end market, but how different can its product be from what others are selling for much cheaper? Does the quality actually match the pricing?