The Beatles don't go on

Well the one rumor that I thought was least likely (that the Beatles were a no go at this morning's event) turned out to be true. There is still no Beatles music available on the iTunes store, either in the WiFi store or otherwise.

Not that Steve didn't taunt us. Over and over again, he threw down hints the whole time-- he played "Give Peace a Chance" as a ringtone (joking that it was for when NBC called), played Lennon to demo the new WiFi store, and played Paul McCartney to bring the chairman of Starbucks on stage. Heck, the name of the event was "The Beat Goes On." He knows we want the Beatles (even if Scott doesn't), and he played with our emotions all day.

But when "One more thing..." came out, it was the Starbucks deal and KT Tunstall performing. And we're left with no idea when (or if ever) we'll be able to buy Apple recordings in Apple's online music store.