Korean game companies losing dominance over Chinese market
PlayNoEvil posted an article in response to a story from Korean newspaper The Digital Chosunilbo, that states that Korea no longer has a stranglehold on China's online gaming market. In fact, Korea now only holds 10 percent of that market.
The newspaper story is based on a report from the Korean Embassy, which found that the Chinese online game industry is now worth 10 billion yuan (greater than US$1.3 billion) and Korea's share in this delicious pie has greatly diminished. But why is this the case? The embassy thinks it is due to three things: a failure to deal with Chinese piracy, mistakenly thinking of Chinese collaborators as subcontractors rather than business partners, and the strongest reason, a lack of good new games.
PlayNoEvil adds their own fourth reason -- terrible product support -- saying that the recent coverage of game launches has been disappointing and even the Korean online gaming trade show, G-star, was passed over by some of the bigger publishers this year, and simply did not make as big a splash as it used to. So are we witnessing the demise of Korea as king of online gaming, or can they turn it all around with some excellent new titles?
