This is probably the longest movie we've ever posted, at over 43 minutes. Entrepreneur, internet celebrity and generally hoopy frood Joi Ito (of We Know/We No on Eitrigg-US) gave this lecture on WoW at the latest Chaos Communication Conference (23C3). The talk doesn't assume any WoW knowledge, but also doesn't bore those of us who do play (at least not me). It seems to broadly concern itself with WoW as a social space/social experiment, including guild organization, voice chat, real-world/WoW bleed-through, and the implications of having such a huge subscriber base.


I found the video quite interesting. I wish it included the Q&A afterwards; maybe we can have our own discussion in the comments here.

Previously on Moviewatch

This article was originally published on WoW Insider.

Countdown to Burning Crusade: Day 1 winner