* Mobile devices outnumber PCs worldwide; internet is going mobile. Users want services optimized for their mobile phones, not just a PC sync experience.
* Yahoo! Go 2.0 mobile user experience -- uses My Yahoo! settings and personalization. Changes you make on your phone are mirrored back to your My Yahoo! account
* Localization -- search localization, tailors search results to your current location.
* Flickr integration -- upload and manage images from the phone. Share, browse, and search Flickr photos.
* E-mail -- a streamlined client on your phone, searchable and manageable
* Yahoo! oneSearch -- not just PC search condensed to the mobile phone. Highly contextual search based on your search terms: search on a location, instead of getting thousands of results filtered by relevance you get results tailored to a location: current weather, local events, geo-coded Flickr photos, news, maps. Search on a movie, get results tailored to a movie: a synopsis, cast, when/where it's playing locally, driving directions, news. Later this month oneSearch will be available as a browser-based service for web browsers on phones that can't run the client
* The app is downloadable today from http://go.yahoo.com
* Monetizing via advertising
* Demoing the app: carousel menu at the bottom with Yahoo widgets, to be opened later this year for user-created widgets. Carousel includes widgets for oneSearch, news, sports, finance, entertainment, sports, weather, Flickr, mail.
* Finance ties to your portfolio from Yahoo! Finance to show relevant stock quotes and news; Entertainment shows news, web images based on search term; Flickr interface offers upload, friend invite, my contact's photos, etc.; Email offers search, attachment support, etc.
* "The internet in your pocket"
Now it's time for Q&A:
Audience: what are the remaining roadblocks with the carriers? Marco: We're talking to all the majors. We want to reach every phone.
Audience: how do you balance unbridled (and possibly negative) user reviews with the desires of your advertisers? Marco: We've already been dealing with this on the PC side, there aren't necessarily any new challenges here particular to the mobile side
Audience: can advertisers pay to get higher listings for search terms? Marco: Just like on the PC we always make a distinction between paid advertising and algorithmic relevance listings; it may look different on the mobile phone but we'll always denote that.
Audience: say you're looking for an obscure website and it doesn't come up in this contextual search, is there a way to tweak that? Marco: We have full transcoding built into it, you'll be able to see relevant web results as well.
That's all, folks! Yahoo peeps are walking around with phones demoing Yahoo! Go.