IBM booth tour
After 10 years of absence IBM returns to CES and even after we visited their booth we weren't exactly sure why they were there. Sure they developed the chips in the latest game consoles, which they had on display. They also had a few other items like their Micro Drive and Virtual World software.
Reader Comments (Page 1 of 1)
DWWD @ Jan 12th 2007 6:48AM
If I were IBMs CEO and this was my CES Booth, someone (or a whole team) would be fired.
Daniel (PR) @ Jan 12th 2007 7:50AM
IBM are at CES because they are IBM, these are the big guys in computers and although they work behind the seens alot like in games systems (they are an important part of a lot of current gadgets like the latest games systems).
Keeping the brand known.
Z @ Jan 12th 2007 8:20AM
IBM. Whoop-dee-(Yawn...)-doo.
theflew @ Jan 12th 2007 9:24AM
"IBM. Whoop-dee-(Yawn...)-doo."
Are you 10 years old? Most of the companies at CES probably have paid IBM to use their technology in some form. You're right IBM doesn't make toasters, but I'm sure they have something to do with it. IBM outside of large servers, services and software are like BASF. "They don't make a lot of the products you buy, they make a lot of the products you buy better (via patented technology)."
Z @ Jan 13th 2007 4:58AM
"Are you 10 years old?"
Why, yes I am. Well, technically I don't turn ten til next month.
You're a very sensitive person. Are all IBM employees that way?
Oh, and thanks for the history lesson, but it's still a boring (yaaaawn) booth.
Matt @ Jan 12th 2007 5:23PM
IBM is there for brand recognition purposes. Since IBM left the desktop market, most consumers are not aware of the brand, even though as others have pointed out IBM are responsible for A LOT of technology that is used in other products.
One example of this is that EVERY next-generation console is using IBM's processors. Think Intel and AMD here - yes they dont make products but think about what is in side your "IBM PC" ;)
bobo @ Jan 12th 2007 7:39PM
weak booth. they need an exhibit designer.
Jeff Lipes @ Jan 12th 2007 11:32PM
you know, the booth looked fine. the point of the booth is obvious: "hey, we're involved in A LOT of the stuff you use, and you may not have known it!"
they're just ensuring people see that IBM is involved in a ton of consumer electronics, though they are often not in the spotlight. i thought the booth was purposeful.
Stranger @ Jan 13th 2007 5:36PM
IBM is boring. But then you don't turn to IBM for entertainment, you turn to IBM because you know they will get the job done.
shawn.zenz @ Jan 13th 2007 8:43PM
WOW those are some nice Sony TV's, and Sony PS3's