We're sure something dumber than this whole "drink until you die of water intoxication to win a Wii" thing was perpetrated back in the Tickle Me Elmo hysterical days of yore, but we can't really imagine what. The owners of KDND FM didn't seem to have a hard time figuring out what to do about this situation: they've fired 10 employees of the station, including the three hosts of "Morning Rave," which were directly involved in the contest that ended in Jennifer Lea Strange's death. Now word on a lawsuit from the family, but the county sheriff's office has stated that it's not investigating the matter, so this could be it for news on the tragic ordeal until somebody tries to one-up the stupidity on display here.

Sony looking to jump back into the plasma market?