The Blu-ray and HD DVD battle has entered a new era, as preliminary Nielsen VideoScan stats show the BDA's baby sold more -- a ratio of 100 Blu-ray to every 98.71 HD DVD discs, sorry still no hard numbers here -- since their inception last year. As we all know, HD DVD was first to market and had enjoyed a lead on Blu-ray ever since, but then things started to turn with the launch of the PlayStation 3. The studios supporting Blu-ray finally began releasing significant numbers of titles and haven't looked back. Each team put its own spin on the numbers, with HD DVD-backing Universal pointing out that despite a 5:1 advantage in hardware due to the PS3, disc sales are still nearly even, while Blu-ray supporter 20th Century Fox sees the format war as being in its "final phase," and fence-straddling Warner merely noting that both formats are "selling well". Still, with the exception of the LG combo playing BH100, none of the major players have shown any plans to change sides, so until they do, prepare for a prolonged stalemate before this war is truly over.